Google My Business: promotion by means of local SEO

21/05/2021
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Google My Business: promotion by means of local SEO
Google My Business: promotion by means of local SEO

Google My Business (GMB) is a free online directory of organizations. Allows you to control the display of company data in Google services (primarily in Maps and search).

Here you can create pages:

  • Companies that have physical offices or points of sale.
  • Companies that provide field services. For example, ATM service providers.
  • Establishments that operate only during a certain season (for example, skating rinks). Such companies must have a permanent sign.

You cannot create pages:

  • Companies without offices that operate only on the Internet.
  • Premises intended for rent or sale.
  • Companies that hold events or provide services on the premises of establishments owned by other organizations.

How to Add a Business to Google My Business

If your company is not listed in the directory, you will need to create an account. If during registration you come across the fact that someone has already registered an account for your business and they were not representatives of your company, then you can challenge the ownership of the account. Here is a simple algorithm for successfully creating an account:

  • First, you need to create a Gmail mailbox, which will be used for further account registration in the directory.
  • Then open Google My Business, enter your business name.
  • Provide the company’s physical address.
  • It is possible to indicate several locations of your business at once.
  • Next, you should select one of the types of activities – the main and additional types.
  • Enter your phone number and a link to the company website.
  • Confirm the details. To do this, use the convenient method offered.

That’s all. As you may have noticed, the process is simple and takes little time. So you shouldn’t put this action off for a long time, but should register a company today. If you can’t cope on your own, then you can turn to specialists from marketing agencies to do it for you.

Olha Tyshchenko
Editor
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