Contents of the case
Media
Initial data
Whole works
- /01Resume advertising with a full restart
- /02Finalize the product feed in Ukrainian
- /03ROAS indicator in advertising at least 5000%
The main problems
6 months have passed since the beginning of the war and the big market players have been working and selling for a long time, although not in such volumes. Therefore, it was necessary to restore its presence on the market, but with pre-war indicators, since there were no large budgets for advertising, and it was necessary to gradually gain momentum.
General strategy
To achieve our goals, we have developed a strategy that includes:
- Trade campaigns with segmentation of products according to profitability, adapting the approach to each product category.
- Performance Max campaigns for maximum reach of potential buyers through all available channels.
- Branded search advertising to ensure visibility for those looking for Apple products in Ukraine.
- Dynamic search campaigns for effective promotion of specific models and gadgets.
Tasks were implemented through:
- Testing different automatic product clustering strategies and methods to determine the most effective approaches.
- Optimizing headlines and descriptions to increase relevance and attract buyers’ attention.
- Set up e-commerce analytics and tracking to collect accurate data on user behavior and campaign performance.
Results
Implementation of the developed strategy brought great results:
- Impressions grew to 22,063,688, which ensured a large-scale reach of the target audience.
- Clicks – 150,238 units, showing great interest in Apple products.
- A CTR of 0.68% indicates high quality and relevance of advertisements.
- The average price per click is UAH 2.79, which indicates optimization to achieve the best price-quality ratio.
- Transactions – 400.7, confirming the effectiveness of the strategy in converting visitors into buyers.
- CPA – UAH 1,047, effectively spent funds to bring each buyer.
- The value of transactions is UAH 26,353,913.78, which indicates an incredible income from sales.
- The average check is UAH 65,770, which indicates a high purchase price and customer loyalty.
- ROAS is 6278%, an indicator of incredible return on investment.
The partnership with WEDEX opened a new level of opportunities for the brand, providing it with a stable part of the Apple equipment market in Ukraine. This case study demonstrates how a focused digital strategy driven by data and innovation can turn challenges into winning opportunities, ensuring sustainable development and growth in the future.
| Options | Number of leads | CPA | ROAS |
|---|---|---|---|
| Indexes | |||
| Indexes | 400+ | 1047 UAH | 6278% |