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Every Google update brings changes to search algorithms that can affect your website’s visibility. Sometimes these are minor tweaks, other times they are large-scale Core Updates that completely overhaul the ranking principles.

Images have long been an integral part of website SEO and require special attention not only from SEO specialists but also from web developers.

Search engines scan all websites available on the Internet to determine their relevance to a specific topic. Once Google understands which category a web resource or specific page belongs to, it will start recommending it to users.

A properly configured internal linking system not only increases the visibility of a website in search results, but also helps to transfer authority (link equity) between pages. This has a positive effect on SEO.

Artificial intelligence continues to transform content creation every day. That’s why understanding how Google’s search engine handles AI-generated content is important.