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The new era of digital marketing: how ChatGPT advertising works and how much it costs

16/07/2026
1121
Iryna Voitovych
Copywriter

The official launch of OpenAI ad testing on February 9, 2026, was a historic moment that marked the emergence of an entirely new media channel for promoting businesses.


Who is a Project Manager (PM): a detailed analysis of the profession and its role in business

15/07/2026
906
Iryna Voitovych
Copywriter

Today, a PM is not just an administrator who moves cards around in a task manager, but a strategic business partner who directly influences the company’s profitability.


NPS loyalty index: how to assess customer attitudes toward your brand

15/07/2026
934
Iryna Voitovych
Copywriter

The Net Promoter Score (NPS) is a customer loyalty index that measures how likely people are to recommend a company, product, or service to their friends and family.


What is a digital marketer: a detailed breakdown of the profession, responsibilities, and career prospects

15/07/2026
1058
Iryna Voitovych
Copywriter

A digital marketer is a professional who promotes products, services, or the brand itself through digital communication channels.


How to analyze donors and avoid falling for PBN scams

08/07/2026
868
Iryna Voitovych
Copywriter

Donor analysis isn’t about examining a single metric; it’s about comparing several metrics against one another.


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