The role of a CMO (Chief Marketing Officer): what they do and their role in business
18/06/2026
872
Iryna Voitovych
CopywriterA marketing director is, first and foremost, a top manager who is part of a company’s senior leadership and thinks in terms of the business as a whole, rather than individual advertising campaigns.
Why it is important to distinguish between analysis and reporting in decision making
In marketing, analytical data helps answer questions such as: why has conversion fallen, which channels bring quality traffic, and which customer segments are profitable in the current business.
What are UTM tags and how to use them
UTM tags are special parameters that are added to a regular sitelink after a question mark.
What is Hotjar and how to use it
This is where Hotjar comes in handy, which is important for SEO optimization: it adds “live” heat maps to dry numbers.
Common reasons for blocking Merchant Center
Merchant Center is a key tool for placing merchant ads on Google that helps integrate products with the Google Merchant Center platform and provide transparency of purchase information.