Articles tagged with #Analytics

In marketing, analytical data helps answer questions such as: why has conversion fallen, which channels bring quality traffic, and which customer segments are profitable in the current business.

UTM tags are special parameters that are added to a regular sitelink after a question mark.

This is where Hotjar comes in handy, which is important for SEO optimization: it adds “live” heat maps to dry numbers.

Merchant Center is a key tool for placing merchant ads on Google that helps integrate products with the Google Merchant Center platform and provide transparency of purchase information.

An A/B test is a study that will help you choose the design option that gives the greatest number of conversions. And it is he who will help you optimize your site to get the best results. Thanks to tests, you increase page conversion; accordingly, more clients come to you, which means more profit.