SEO and GEO: how to update outdated content for Google and artificial intelligence
06/10/2026
1047
Iryna Voitovych
CopywriterFrom a business perspective, updating content is a sensible way to protect existing investments.
A complete overview of the Google 2026 update: the future of AI search, threats, and new opportunities
Google’s main focus in 2026 was the large-scale rollout and deep algorithmic integration of the AI Overviews (AIO) tool.
Content marketing automation: how to build an effective AI-powered content generation pipeline
A content pipeline transforms the creation of content from a spontaneous creative process into a managed production system. In such a system, AI serves as a powerful assistant.
The evolution of e-commerce: why product feed quality drives sales in the age of AI
While feeds were previously viewed as a purely technical feature for running contextual ads in Google Ads, today their quality directly determines the share of impressions across all sales channels.
Beyond the prompts: what soft skills and critical thinking are needed to work effectively with AI
Access to technology is no longer a competitive advantage what matters is a team of experts’ ability to integrate these solutions into real-world business processes.