Promotion of foreign sites

Link building is a fundamental part of search engine optimization and is a very important factor in getting your website to rank high on search engine results pages.

Working with a link profile

In order to obtain the highest quality link mass when promoting a website abroad, we adhere to certain requirements during link building:

1. The process of link building should be gradual. There should be no sudden jumps. To complete this process, you need to analyze existing links, study the specifics of competitors’ activities and correctly calculate the budget that will be needed for external optimization.
2. Build your link mass regularly. If you look at a young site, the number of links is not an important aspect. There is no need to place them on the same page. Approximately, one link should go to one page per month.
3. Links should be distributed as evenly as possible. Quite often you can see a resource where about 80% of the links lead to the main page and only a few to certain sections. This implementation looks incorrect and unnatural.
4. Placing links on special donor resources. The viewability of such sites should be quite high. Here you can focus on site traffic, rating, spam and quality index indicators.

Nowadays, up to 80% of users visit web resources from mobile devices. Therefore, one cannot underestimate the importance of mobile optimization when promoting a website in the West. Adaptation for a smartphone affects the position in search engine results. Therefore, if you do not want to lose customers and want to get high positions in Google, and, accordingly, income, you simply need to optimize your site for mobile gadgets.

Mobile Optimization Techniques for International SEO

1. Separate subdomain or template. When a user visits a site, the server determines the type of device they came from and sends the required version of the page. The advantage of this method is fast loading.
2. Adaptive design. The site content adapts to screen resolution using CSS. The advantages of the method are the correct display of pages on any device, the absence of unnecessary elements and a single URL.
3. Accelerated Mobile Pages (AMP) markup. With its help, duplicate content appears that is optimized for mobile gadgets.
4. Schema.org markup. It helps answer a specific user question already in the search results.
5. Increasing site speed. You need to compress and optimize images and videos, minify code, and configure browser caching.
6. Setting up CMS for mobile version. This will greatly simplify working with the site.
7. Removing pop-ups. They take up a lot of space and can be too intrusive. In order not to scare away the user, it is better to remove them.
8. Checking resource mobility. Using special programs, you need to check whether the site is convenient for use on different types of devices.

Website promotion abroad, like your business, needs to be monitored and adjusted in accordance with trends in foreign markets in order to increase the number of potential customers and profits.

We provide regular analytics and reports to monitor progress and identify areas for improvement. Based on the data, we periodically adjust the existing strategy to achieve maximum results.

How to Track International SEO Performance

You can monitor the effectiveness of promotion abroad using certain KPIs, which help us determine which SEO tactics are working well and which need to be improved. The main indicators that will help monitor the effectiveness of an SEO strategy include:

1. Organic traffic. It shows the number of users who came to your resource through organic search results. If the results are good, then you are on the right track.
2. Search ranking. Achieving high rankings is not easy, but if your site ranks high, it means you are using the right and relevant keywords.

In addition to these indicators, others are tracked: bounce rate, search visibility, brand traffic, backlinks, organic CTR, cost per click, and ultimately, return on investment.

Online reputation management is one of the main factors in business development, the main goal of which is to create a positive image of the company. Thanks to SERM, a loyal attitude towards the brand is built and a successful image is created when promoting in the West.

Online reputation management strategies

When managing online reputation, we use different tactics, experiment and monitor the results to choose the most effective option. The main management strategies include:

1. Constant monitoring. To get the desired result, you need to track the position of the site and constantly monitor social networks, media, instant messengers, forums and blogs. If a company has a presence on online resources that consumers interact with, then their concerns and questions can be addressed before they become negative reviews.
2. SEO Improvement. You need to publish links to the pages of your resource on reputable sites so that your site is more relevant than competitors’ sites.
3. Search results cleaning. You need to optimize at least about the top 10 search results for your brand name. To achieve this, positive information about the company is actively published.
4. Providing a response to negative content. You can contact a dissatisfied consumer in order to solve his problem and influence his opinion. It is also necessary to convey that he was heard and apologize for the negative experience.
5. Promoting positive content. Positive content is created and published to rank well in search engine results. This will help strengthen your reputation and increase awareness of your brand.

One of the main objectives of using social networks for international SEO is to attract traffic to the site. By interacting with your audience and sharing content on social networks, you can attract users to your resource and increase brand visibility.

Ways to increase your reach through social networks

To begin with, profiles are created on the most popular social platforms and optimized (including keywords in profiles and using tags). Next you need:

1. Create, promote and share your content. It should be interesting, high quality and useful. These could be: articles, videos, photos, infographics, which can be promoted through messages on social networks.
2. Interact with the audience. In order to better understand the needs of your audience, you need to respond to comments, conduct various surveys and ask questions.
3. Use advertising on social networks. This is one of the most effective methods of attracting users and improving conversion. Facebook, Instagram and LinkedIn offer good advertising options that can help you achieve the effect you want.
4. Integrate social sharing buttons. This will make it easier for your site visitors to share content.
5. Participate in communities and groups. Join groups and communities, participate in discussions and share tips and information. This will help attract new users and increase traffic to your site.