Advertising on ChatGPT

Why businesses need advertising on ChatGPT: goals and metrics

We select the campaign goal before launch. Impressions are important for raising awareness of the offer; clicks are key for driving traffic; and for sales, we use custom conversions and order data. The platform supports the following goals: Views, Clicks, and Conversions.

Brand visibility. The company gets the opportunity to showcase itself when users browse the relevant category. Impressions and CPM allow you to control the volume and cost of ad placement. Brand awareness requires a separate assessment.

Website traffic. Ads direct users to pages with a specific offer. We analyze clicks, CTR, and CPC, and in website analytics visitor behavior and target actions.

Inquiries and registrations. For services, B2B, and digital products, the campaign can be optimized for a supported standard event. We further verify the quality of results in the CRM: whether the lead matches the target customer and whether it leads to a sale.

Orders and revenue. For an online store, we evaluate the cost per order, the order value, and the order’s subsequent status. We compare dashboard data with payments, cancellations, and returns.

Testing offers. Individual campaigns and groups help us test different products, selling points, and landing pages. We make scaling decisions based on conversion rates and project economics.

How much does advertising on ChatGPT cost?

The costs consist of the advertising budget and the work involved in setting up and managing campaigns. Separately, you may need to make changes to landing pages, create images, prepare a feed, or configure event tracking. We determine the scope of work after analyzing the website and agree on it before launch.

The Views objective involves paying per thousand impressions, while Clicks involves paying per valid click. For Conversions, corresponding payment options per click or per impression are available, depending on the account and campaign conditions. Optimization for conversions does not imply a fixed cost per lead.

The current minimum daily budget for accounts billed in U.S. dollars is $25. The daily budget is an average over a set seven-day period: spending on a single day may be higher within the limits of the platform’s rules. To control the total amount, you can use a campaign-wide budget.

We calculate the working budget based on the acceptable cost per sale, average order value, margin, and website conversion rate.

Product advertising for online stores

Feed-based campaigns use a structured catalog: titles, descriptions, images, prices, and product page URLs. The platform can display individual cards or carousels, automatically selecting the available layout. For ad groups, you can create product selections using filters.

The catalog can be uploaded as a CSV/TXT file, via an HTTPS URL, or via SFTP. For product lines that change regularly, systematic data updates are required. Before launching, we verify that the feed complies with the specifications and the information on the website.

We select product groups for launch based on availability, margin, and seasonality. We verify product pages, prices, and shipping terms.

Conversion tracking: Pixel and Conversions API

To measure actions, we use OpenAI Pixel, the Conversions API, or a combination of both. The Pixel sends browser events, while the API allows us to transmit them from the server side. Events must align with campaign settings and attribution rules. In fact, we can send any data we need via the Pixel using GTM.

Additionally, we configure UTM parameters for traffic analysis in GA4. For budget management, it’s important to distinguish between a form submission and a qualified lead, and between a created order and a confirmed payment. This allows us to evaluate results at the appropriate stage of the sales funnel.

Results analytics and ad ROI

Ads Manager displays impressions, clicks, spend, CTR, average CPC and CPM, and attributed conversions. The corresponding sales and ROAS columns are calculated based on the order_created event. The presence of other events does not, by itself, generate these revenue metrics.

At WEDEX, we link ad performance evaluation to business economics. For services, we analyze the cost of a qualified lead and its conversion into a sale. For an online store, we look at confirmed orders, gross margin, returns, and customer acquisition costs.

ROAS shows the ratio of attributed revenue to advertising costs. A hypothetical example: with a gross margin of 40%, an ROAS of 2.5 merely covers advertising costs from gross profit. To assess the net result, we additionally factor in customer support, operating expenses, and returns.

Data from the dashboard and GA4 may differ due to attribution methods, selected time periods, and signal availability. Therefore, we compare aligned dates and data sources, and supplement the final sales estimate with information from the CRM.

GEO focuses on the organic presence of the website and brand in AI responses. OpenAI Ads provides separate paid placements: the ads do not alter ChatGPT’s response and do not imply an endorsement of the company by OpenAI. Uploading an advertising product feed also does not guarantee organic mentions.

These approaches can run in parallel. We measure the results of organic presence and advertising campaigns separately to assess the contribution of each approach.

How to Order ChatGPT Ads in WEDEX

WEDEX has been providing website advertising services since 2013. We use this experience to analyze demand, review landing pages, and optimize conversions. We tailor our advertising strategy to the client’s product, budget, and business goals.

First, we analyze the proposal and the website’s readiness, set priorities, and agree on the test objective. Next, we prepare campaigns, ads, and tracking, verify the settings, and analyze the data after launch.

To order advertising on ChatGPT, submit a request to WEDEX with a link to your website and a brief description of the task. We’ll prepare a proposal covering the launch, scope of work, and performance evaluation, taking into account the specifics of your project.