Attracting targeted traffic from organic search improves site conversion, resulting in higher orders and average check. Conversion from organic traffic is much higher than other marketing channels, as this is your target audience. She is more interested and ready to make a purchase or targeted action.
Optimizing the site for all relevant keywords allows you to expand the structure of the site, which significantly increases the presence of your brand in search.
The promotion of keywords in the TOP and the widest possible coverage of the target audience in the search allows you to attract new users and significantly improve the traffic of your site without unnecessary costs for each «click» and conversion.
SEO promotion allows you to adapt your site to the requirements of the search engine and promote priority keywords to the TOP of Google. The first positions on the search page increase by 30% the chance of the user going to the site.
Increased sales by almost 200 times and improved conversion rates by 781% for an online trampoline and children’s products store.
Increase in sales by 207% and organic traffic by 56% for an online store of car seat covers, mats, and organizers.
Increase in sales by +361.5% and traffic by +85.7% for the online men’s clothing store of a Ukrainian brand.
Competitor and niche analysis
The first stage of our work is the analysis of the business niche. Research involves a deep dive into specific segments of your target market. This will allow you to get valuable information that will become the basis for developing an effective strategy for promoting the site.
The result of this stage will be:
- Identification of relevant competitors. The search leaders and the overall level of competition in the niche should be determined. The study of competitors, their content strategies and promotion methods allow you to form the most effective and comprehensive method of site promotion.
- Keyword analysis. First of all, an analysis of the keys by which the site is promoted and their relevance is determined. With the help of specialized tools, analysis of the semantics of competitors is performed and a wide search for phrases and questions on the topic is performed. The deeper you dive into the semantics research process, the better you can understand user intent and behavior.
- Specificity of the niche. General SEO mostly does not work for niche sites, the promotion of which requires a deep understanding of the target audience, their pains, needs and search psychology. For this, it is necessary to additionally analyze thematic communities, profiles in social networks, specialized forums, etc. For a highly competitive niche, it is extremely necessary to determine all possible effective marketing strategies and form a forecast of results based on available statistical data.
Based on the received data, a site promotion strategy is formed. Its effectiveness is ensured by an individual approach to the project, and getting rid of excessive costs of the marketing budget becomes possible due to the high expertise of our specialists.
Complex technical optimization of the site
Work on correcting technical problems on the site is a priority task for SEO promotion. This is due to the fact that the technical indicators of the web resource are one of the key ranking factors for the search engine.
Technical optimization consists of two stages: correcting critical errors and refining and improving site performance.
Critical bug fixes
Some of the technical problems are detected by our specialists at the preliminary audit stage. Next, the site is fully loaded with Screaming Frog SEO Spider and a detailed analysis is performed. In addition, Google Search Console metrics are analyzed, code validation is performed, relevant performance tests are performed, and a specialist performs manual page verification. These data are necessary for the formation of a high-quality technical task for the programmer.
The first stage includes checking 50+ indicators. The main ones are:
- Setting the main mirror of the site.
- Detection of complete technical duplicate pages and their elimination.
- Configuring page redirection rules using 301 redirects.
- Checking the rules for triggering the 404 codes for pages.
- Analysis of site optimization for mobile devices.
- Testing and initial optimization of site performance and loading speed.
- Validate HTML and fix critical errors.
- Validation of CSS styles. Bug fixes and file optimizations.
- Detection of duplication and uniqueness of title and description meta-tags on pages.
- Search for internal links with redirection (codes 3xx) and fix broken links (codes 4xx).
- Checking for hidden content on pages.
- Adjusting the correct operation of pagination pages.
- Checking and configuring the canonical tag.
- Site indexing analysis.
- Validation and automatic generation of the sitemap.xml file.
- Configuring and testing directives in the robots.txt file.
- Checking the presence and setting of navigation chains (breadcrumbs).
- Analysis, optimization and expansion of existing structured data on the site.
- Analysis of the navigation menu.
- Checking site structure and URL optimization.
- Checking language version settings and presence of hreflang attributes.
Technical refinement
The second stage is carried out later and is optional. It is aimed at finalizing and improving the technical indicators of the site. Such works may include:
- complex work on optimizing the site according to the requirements of WebCore Vitals with a bias towards the mobile version – increasing the site’s performance index by eliminating problems that affect its indicators (loading time of the first and largest content, layout shift, response time to user interaction, etc.);
- optimization of the formation of the internal structure of the site: changing nesting, creating new types of pages, cleaning redundant directories, etc.;
- adding language versions or changing the main one with fine-tuning of redirects to minimize the risks of losing positions.
If you do not perform technical optimization, then further efforts to promote the site on the Internet may be ineffective. The Google search engine does not rank sites with poor technical performance on the first pages of search results, because it considers them to be of poor quality. Thus, the high-quality implementation of this stage by our specialists prevents unnecessary costs and is the first step in promoting the site in Google.
Searching for keywords, clustering and forming a semantic core
At this stage of SEO promotion, search queries are collected that are relevant to the topic of your site and accurately describe your products or services. The position of pages in organic search results depends on the quality of content optimization with keywords. In addition to explicit keywords, our specialists conduct a wide search for similar phrases (synonymously related key variations), search hints and their question forms.
Searching for keywords consists of the following steps:
- Analysis of keywords for which competitors rank in search.
- A preliminary definition of semantics covering the general demand of users in a niche.
- Collection of keywords.
- Measuring key metrics such as average monthly impressions, competitiveness or number of search results.
- Determination of intent for each search request (commercial, informational, transactional, etc.).
- Query clustering is a grouping of keys that are united by content.
- Designing the semantic core.
A complete and high-quality semantic core has the following practical uses for SEO optimization:
- Evaluate the current level of optimization of pages with keywords.
- Get an idea of the possibility of expanding the structure based on the obtained clusters, which will provide an increase in semantic coverage in the search.
- Optimize content using keywords on priority pages.
- Determine the feasibility of implementing a blog for e-commerce and service sites.
Optimization of content on the site
The next condition for successful promotion of the site in the search is useful and unique content. In order for it to rank in the search, it is necessary to optimize it for keywords. This process will make the content on the site relevant to the user’s search goal.
Based on the semantic core and content analysis of competitors, our specialists form technical tasks for a copywriter to write SEO texts. These texts are the basis of the content on the page. The quality of the optimization, as well as their usefulness for the visitor according to the principles E-E-A-T are crucial to a page’s search ranking. The TOR contains a list of clear and important requirements for their writing, which depend on the success of the page’s promotion to the TOP of search results.
Importantly! There is no single copywriter TOR template. For each text, there will be unique indicators of keyword density and structure. These values are selected by a specialist based on the analysis of search results and competitors.
In addition to SEO texts, the following content optimization is carried out based on the collected semantics:
- writing title and description meta tags;
- h1 header optimization;
- formation of the page structure using h2-h6 headings;
- setting of internal anchor link;
- optimization of alt and title metadata for images.
Priority, type (goods or service, category, article) and the optimal number of pages for optimization are unique values for each site, depending on the type of site, the goal of SEO promotion, the competitiveness of the niche and the initial indicators.
Building a strong referral profile
An important stage of site promotion is work with a link profile, which consists of all external links on the Internet leading to your site. The more thematic or authoritative sources refer to you, the higher the ranking of the site «in the eyes» of the search engine. The constant increase in referral mass due to high-quality sites significantly increases the effectiveness of the site promotion process.
But if this process is done «blindly» only at the expense of receiving a large number of links, then instead of improving positions, you can get the opposite effect. The Google search engine perceives an unnatural increase in link mass and links from dubious sources as manipulation. This risks sanctions or pessimism of positions in the search.
The task of our specialists is to increase the number of external links to the site in a natural way and only at the expense of high-quality thematic and authoritative sites. Working on a link profile requires knowledge, experience and a large developed and tested database of web resources.
The work process consists of four main stages:
- analysis of link profiles of the site and competitors;
- development of an individual strategy for increasing referral mass;
- constant monitoring of link dynamics and analysis of their quality;
- re-auditing and adjusting the strategy every six months.
Importantly! If a large number of low-quality links are found on the site before the start of work, our specialists recommend removing them in order to improve the reputation of your resource, increase the effectiveness of the subsequent collection of link mass and not cause unnecessary suspicion in the search engine.
Improving the usability and increasing the conversion rate of the site
The ultimate goal for every site is for the user to take a conversion action: order a product or service, subscribe, download, etc. The success of its implementation depends on how convenient it is for visitors to use your resource. The more actively and longer a person interacts with the site, the greater the probability of performing the targeted action, and your resource looks more qualitative «in the eyes» of the search engine, because the behavior of users on the site is a fairly significant ranking factor for Google.
At this stage, our specialists conduct:
- Functionality check of all forms and conversion elements.
- Analysis of the usability of competitors.
- Behavioral analysis based on records (Clarity).
- Analysis of heat maps and user clicks on pages (Clarity).
- CTR improvement due to snippet optimization.
- Analysis of statistical data and behavioral factors (Google Analytics).
- Analysis of the user journey and entry/exit points (Google Analytics).
- Identify pages with the highest bounce rate.
- Checking the display of website pages on different devices.
- Checking the structure and presence of all mandatory elements on all main types of pages according to the checklist (internal development of the agency).
- Checking the presence of tabular, graphic and video content.
Based on the received data, our specialists can offer a comprehensive solution for finalizing the site. Works can range from minimal changes in the position of the conversion button to global updates of the page structure and creation of new elements. Each case is unique and the scope of revisions depends on the current performance of the site, comparison with competitors and KPIs for the promotion of the site.
The main task of our specialists at this stage is to improve the user experience, which will maximize the chances of a conversion action, without going beyond the defined budget.
Reporting and analytics of results
When ordering a site promotion service, our clients receive regular detailed reports on the work performed, traffic dynamics and keyword positions. A report with explanations is presented by our specialists at the end of the period. Before the beginning of the next month, a new work plan is always formed with an accurate list and cost calculation. We work transparently and our clients can at any time receive information about the progress of promotion or the status of the completion of certain tasks.
Effective promotion of the site on the Internet is impossible without preliminary forecasting and detailed analysis of the achieved results. SEO promotion is not a one-time optimization, but an ongoing process due to constant changes in search engine algorithms.
That is why WEDEX specialists always keep their hand on the «pulse» of the latest trends, monitor the dynamics of changes and adjust the site’s promotion strategy. This allows you to effectively promote the site in Google without unnecessary costs and risks.
SEO (Search Engine Optimization) is the process of optimizing a website for the requirements of search engines so that it ranks higher in search results. Let’s imagine that Google is a starry sky, and SEO optimization is an effective way to make your star more visible among others.
Search engine algorithms evaluate the relevance of your resource to the users’ search query. SEO promotion specialists work to satisfy the search queries of their target audience and provide useful content, while adapting the site to the requirements and rules of the search engine.
The website promotion service includes a whole range of activities: initial audit, development of an individual strategy, internal optimization and external optimization, improvement of external factors, work on improving brand reputation, performance analytics, and other necessary work required to bring the site to the TOP of search results.
SEO specialist is a specialist whose main task is to promote the site in the search engine rankings to make it more visible to the target audience. He forms a strategy for promoting your web resource and is engaged in complex internal and external SEO optimization.
It is impossible to name the price of the service without a detailed analysis of your website and niche. The final cost is influenced by the niche and competition in it, the size and structure of the site, the current technical condition of the site, geographical focus, additional services, and the total amount of work. However, for a general understanding, the cost of SEO website promotion in WEDEX agency starts from 15000 UAH for a service website and 20000 UAH for an online store.
SEO is an abbreviation of the English term Search Engine Optimization, which means optimization for search engines.
The most important element of effective SEO optimization is relevance. The content, structure, and all other aspects should be relevant to users’ search queries. Therefore, the results of further promotion of your website in the search engines directly depend on the quality and efficiency of the SEO specialist’s work with keywords and their optimization.
The main goal of SEO website promotion is to improve the position of the resource in the organic search engine results by keywords that describe the products, services, or subject matter of the site. This allows you to attract and increase free traffic. The ultimate goals are determined depending on the subject matter of the resource. For example, for E-commerce, they are to increase sales, increase the average check, and reduce the cost of customer acquisition. For services and portals, the goal is to increase conversion and targeted actions, increase user loyalty. And for personal blogs, the main goal will be to attract and retain the target audience, increase brand awareness and further monetize the blog.
According to the main direction, website promotion work can be divided into two main groups: external and internal SEO.
If we consider SEO optimization by goals, we can distinguish the following main types:
- E-commerce – optimization of online stores for specific keywords aimed at buying goods.
- Local SEO – optimization of a website for search when your potential customers are looking for companies or services in a particular region.
- Content marketing – SEO promotion of a website using content (articles, personal blog, video content) to attract targeted traffic from organic search.
There are also three main methods of promotion: white, gray, and black. WEDEX agency uses only white hat methods of promotion! This prevents violations of the search engine rules, which leads to pessimization of the site in the search or its ban.
WEDEX has been on the market for over 10 years, and during this time we have worked with both popular e-commerce areas and narrow-profile projects (real estate, medical topics, law, software development, specialized services, etc.) Our experience helps us to effectively promote websites in almost any niche.