20/01/2026
1004
Olha Tyshchenko
Editor

For businesses, online advertising is a tool for scaling, testing hypotheses, and consistently attracting customers.


15/01/2026
1111
Vitalyi Kotov
Head of PPC department

Analyzing competitors’ contextual advertising is not about spying, but rather a systematic approach to reducing risks and optimizing advertising costs.


09/12/2025
1244
Vitalyi Kotov
Head of PPC department

For businesses, being on Maps means extra traffic to their store, calls, bookings, and more trust thanks to real reviews.


10/11/2025
1264
Vitalyi Kotov
Head of PPC department

Teaser advertising is a format built around partial disclosure of information in order to arouse interest and stimulate further interaction.


22/10/2025
1468
Vitalyi Kotov
Head of PPC department

The digital market is becoming increasingly saturated, and users spend their time not only searching, but also reading news, watching videos, checking email, and using mobile apps.


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