Display advertising on Google: how it works and who it suits
22/10/2025
2410
Vitalyi Kotov
Head of PPC departmentThe digital market is becoming increasingly saturated, and users spend their time not only searching, but also reading news, watching videos, checking email, and using mobile apps.
How to calculate the budget for contextual advertising
The cost of contextual advertising is determined by the size of the budget and a number of external and internal factors. These factors influence the effectiveness of the campaign and the final price of attracting a customer.
How to advertise medical services and avoid getting blocked
Advertising medical services today is one of the most difficult and at the same time necessary areas of internet marketing.
Unwanted and prohibited content for advertising on Google and social media
It is crucial to understand what content is not only undesirable but also formally prohibited from being used in advertising campaigns.
What is CPM and how it works in online advertising
CPM is one of the basic pricing models for advertising, allowing advertisers to plan their budget and estimate the cost of ad impressions.