How to advertise medical services and avoid getting blocked
Advertising medical services today is one of the most difficult and at the same time necessary areas of internet marketing.
Unwanted and prohibited content for advertising on Google and social media
It is crucial to understand what content is not only undesirable but also formally prohibited from being used in advertising campaigns.
What is CPM and how it works in online advertising
CPM is one of the basic pricing models for advertising, allowing advertisers to plan their budget and estimate the cost of ad impressions.
ROAS: how to evaluate the effectiveness of your advertising
To understand whether your advertising is really working, you need to analyze the results. One of the most common ways to do this is to analyze ROAS metrics.
Demand Generation in Google Ads: what it is and how to set up campaigns
Demand Generation in Google Ads is a marketing strategy aimed at introducing the brand and generating interest among an audience that is not yet familiar with the business owner’s products or services.

09/10/2025
2284
Vitalyi Kotov
Head of PPC department