ROAS: how to evaluate the effectiveness of your advertising

28/08/2025
2568
Vitalyi Kotov
Head of PPC department

To understand whether your advertising is really working, you need to analyze the results. One of the most common ways to do this is to analyze ROAS metrics.


Demand Generation in Google Ads: what it is and how to set up campaigns

12/08/2025
2736
Vitalyi Kotov
Head of PPC department

Demand Generation in Google Ads is a marketing strategy aimed at introducing the brand and generating interest among an audience that is not yet familiar with the business owner’s products or services.


TOP contextual advertising agencies in 2025

10/07/2025
2508
Olha Tyshchenko
Editor

Choosing a reliable contractor is a strategic investment in the effective use of your promotion budget and in the long-term scaling of your sales channels.


Common reasons for blocking Merchant Center

05/03/2025
4044
Vitalyi Kotov
Head of PPC department

Merchant Center is a key tool for placing merchant ads on Google that helps integrate products with the Google Merchant Center platform and provide transparency of purchase information.


Why Google blocks ad accounts: main reasons and tips for unblocking

05/03/2025
4500
Vitalyi Kotov
Head of PPC department

The Google Ads account is one of the key tools for running online advertising. However, many users who run Google ads and targeting specialists face the problem of account blocking.


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