How competitors’ contextual advertising analysis helps to save budget

15/01/2026
1769
Vitalyi Kotov
Head of PPC department

Analyzing competitors’ contextual advertising is not about spying, but rather a systematic approach to reducing risks and optimizing advertising costs.


Promotion in Google Maps: opportunities for local businesses

09/12/2025
1901
Vitalyi Kotov
Head of PPC department

For businesses, being on Maps means extra traffic to their store, calls, bookings, and more trust thanks to real reviews.


What is teaser advertising: examples, principles, effectiveness

10/11/2025
1937
Vitalyi Kotov
Head of PPC department

Teaser advertising is a format built around partial disclosure of information in order to arouse interest and stimulate further interaction.


Display advertising on Google: how it works and who it suits

22/10/2025
2120
Vitalyi Kotov
Head of PPC department

The digital market is becoming increasingly saturated, and users spend their time not only searching, but also reading news, watching videos, checking email, and using mobile apps.


How to calculate the budget for contextual advertising

16/10/2025
2384
Vitalyi Kotov
Head of PPC department

The cost of contextual advertising is determined by the size of the budget and a number of external and internal factors. These factors influence the effectiveness of the campaign and the final price of attracting a customer.


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