CTR: what is it and how to improve it?

27/09/2024
6766
Olha Tyshchenko
Editor

The indicator allows advertisers to assess how attractive their messages are to the target audience. Measuring CTR allows marketers not only to analyze which ads demonstrate the highest click-through rate, but also to understand the behavior of their potential customers.


Contextual advertising and its types

06/09/2024
6228
Serhii Ivanchenko
CEO

Contextual advertising, context, PPC is an online advertising format in which ads of a certain topic are displayed to the user depending on the location, time, or context. This allows you to reach potential customers/buyers and increase sales efficiency.


What is CPC in advertising and how to calculate it?

01/08/2024
5389
Olha Tyshchenko
Editor

CPC or cost per click is an advertising model that allows marketers to pay only when their ads are actually seen and interacted with, rather than for ads that can be ignored.


Online advertising: main types, examples and features

22/07/2024
5366
Olha Tyshchenko
Editor

Online advertising is a set of methods used by business owners in Ukraine to popularize, promote a company or brand on the Web and increase sales. This is a relatively new way of promotion and represents all the same attractive bright pictures and slogans that were previously seen only in newspapers, magazines, on TV or on signs and billboards.


How remarketing work

17/06/2024
4697
Olha Tyshchenko
Editor

Remarketing is an advertising system that allows you to show online ads to potential customers who have previously visited your website but for some reason have not performed a targeted action.


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