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What is a search query: definition, types, and importance for SEO

29/06/2026
917
Iryna Voitovych
Copywriter

If you analyze search queries correctly, you can better understand your audience, design a more precise website structure, create relevant content, and improve your SEO results without unnecessary expenses.


The pros and cons of IT outsourcing: when to outsource tasks to an external team

24/06/2026
1110
Iryna Voitovych
Copywriter

IT outsourcing is the transfer of certain IT functions to an external team or company, which undertakes to perform a specified scope of work under the terms of a contract.


How to build an effective crowd-marketing strategy to promote a website

19/06/2026
950
Iryna Voitovych
Copywriter

Crowd marketing involves placing useful, organic mentions of a brand, product, or service on platforms where your audience is already engaging.


The role of a CMO (Chief Marketing Officer): what they do and their role in business

18/06/2026
884
Iryna Voitovych
Copywriter

A marketing director is, first and foremost, a top manager who is part of a company’s senior leadership and thinks in terms of the business as a whole, rather than individual advertising campaigns.


Instagram sales scripts: how to create effective templates for direct messages

18/06/2026
1054
Iryna Voitovych
Copywriter

A strong script for Direct is built as a sequence of logical elements, where each has its own function and does not overload the dialogue.


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