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For businesses, this means a new reality in which interactions with a brand may begin not through a search engine or an ad, but directly within AI services.

Automating SMM processes is a practical necessity for businesses operating in an environment characterized by a high volume of content, limited resources, and constant competition for audience attention.

Microsoft Copilot is an AI assistant built into the company’s workflows, while the business version is specifically designed for corporate data, applications, and information security.

AI can be useful during the content creation process, but it does not replace an editor, an SEO specialist, or a product expert.

This is particularly important in business content, as the text must not only be grammatically correct but also serve a specific purpose.