23/07/2026 
1160 
Iryna Voitovych 
Copywriter 
Інтернет-маркетинг
простою мовою
Why does a website need an RSS feed and how does it affect audience engagement
An RSS feed is a separate file containing a list of a website’s latest posts. When a new article, news item, or other content appears on the site, information about it is automatically added to this feed.
How to stay on top: key digital trends and changes in user behavior
Today, it’s not enough for businesses to simply adopt new tools; it’s important to understand how consumer psychology is changing.
The new era of digital marketing: how ChatGPT advertising works and how much it costs
The official launch of OpenAI ad testing on February 9, 2026, was a historic moment that marked the emergence of an entirely new media channel for promoting businesses.
Who is a Project Manager (PM): a detailed analysis of the profession and its role in business
Today, a PM is not just an administrator who moves cards around in a task manager, but a strategic business partner who directly influences the company’s profitability.
NPS loyalty index: how to assess customer attitudes toward your brand
The Net Promoter Score (NPS) is a customer loyalty index that measures how likely people are to recommend a company, product, or service to their friends and family.
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