Case study on setting up contextual advertising for the online store of trampoline manufacturer Atleto

Contents of the case

/01 Initial data
/02 Whole works
/03 The main problems
/04 What is done
/05 What result did you get?
/06 Media content

Media

Increase in coverage

Data from GoogleAds

Main indicators

Data from GoogleAds

Initial data

The site is on the HORОSHOP platform

Low ad reach

Official website of the manufacturer

Whole works

/01Expand coverage without increasing the assortment
/02To multiply sales
/03The cost of ice is less than UAH 600

The main problems

Partner sites sold more than the manufacturer’s site.
Low ad reach.
High price for lead.

General strategy

The basis of the strategy was work with Performance Max campaigns in Google Ads, which allows you to cover all available advertising channels in a single campaign. Important elements were:

Clustering of goods and allocation of priority positions. The analysis of the assortment made it possible to determine the most promising products for promotion.
Audience segmentation and signal testing. The use of detailed segmentation of the target audience, including the analysis of brand requests of competitors, ensured the maximum relevance and effectiveness of advertising messages.
Content optimization based on the semantic core. Improving product titles and descriptions on the site increased their appeal to potential buyers and search engines, as well as increased the reach of advertisements.

Results

108,000 clicks were received, indicating a significant increase in interest in Atleto products.
The average price for the transfer is UAH 2.24.
244,181.95 hryvnias – invested funds brought significant income.
782 sales, which confirms the high conversion of visits into purchases.
The average check is UAH 6,000, indicating a high sales value and the quality of the assortment.
The value of transactions: UAH 4,203,583.95, underlines the large volume of sales achieved.
ROAS (return on advertising spend) 1721.50%, which is an indicator of an extremely high return on investment in advertising.
CPA (customer acquisition cost) of UAH 312 demonstrates the effectiveness of attracting new customers.

Cooperation allowed not only to achieve a significant increase in sales and improve the return on marketing investments, but also to establish a strong position in the market, emphasizing the high quality and availability of its products.

Options	Transactions	CPA	ROAS
Indexes
Indexes	782 pcs	312	1722