Contents of the case
Media
Dynamics of indicators
Google Ads data
Initial data
Site type
Landing page
Website age
1 year 5 months
The target region
Ukraine
Whole works
- /01Increase the number of online applications
- /02Get a new customer attraction channel with a lead price of no more than UAH 50
- /03Strengthen your presence in the digital space to acquire new customers
Initial data
Despite a solid track record in the industry, the company sought to increase the number of online applications, optimize the advertising budget and strengthen its presence in the digital space to attract new customers who dream of the perfect car.
General strategy
An integrated marketing strategy has been developed, focusing on:
- Search advertising to attract a target audience actively interested in driving a car.
- Media advertising (Performance Max) to reach a wide range of potential buyers through various channels.
- Remarketing to re-engage visitors who have already shown interest in services.
Implementation – Efforts were aimed at:
- Conversion tracking for accurate analysis of campaign performance.
- Collecting semantics to create targeted advertising messages.
- Development of unique banners for media and remarketing advertising.
- Constant optimization through the analysis of search queries, the exclusion of ineffective ones and the addition of new negative keywords.
- Improving the lead generation page to increase the conversion of visitors to applications.
Results
Thanks to the implementation of this strategy, the company achieved impressive results:
- Impressions: 19,434,576, expanding the reach of potential buyers.
- Clicks: 514,604, confirming the high interest in the services.
- CTR: 2.65%, evidence of the success of advertisements.
- Average price per click: UAH 0.81, optimal use of the budget.
- Applications: 18,529, a significant increase in the number of potential customers.
- Conversion rate: 3.6%, the efficiency of converting interest into action.
- CPA: UAH 22.3, confirmation of high return on investment.
This case demonstrates how a correctly chosen digital marketing strategy can transform a business, accelerate its development and bring it to a new level in accordance with modern market requirements. The company not only achieved its goals, but also opened new horizons for future growth and success.
| Options | Initial | After 16 months | Results |
|---|---|---|---|
| Showings | |||
| Showings | N/A | 19434576 | Expanding the reach of potential buyers |
| Clicks | |||
| Clicks | N/A | 514604 | Indicates high interest in services |
| CTR | |||
| CTR | N/A | 2,65% | Testifies to the success of advertisements |
| Average cost per click | |||
| Average cost per click | N/A | 0,81 UAH | Shows the optimal use of the budget |
| Applications | |||
| Applications | N/A | 18529 | Indicates a significant increase in the number of customers |
| Conversion | |||
| Conversion | N/A | 3,6% | Effectiveness of turning interest into action |
Media
Dynamics of indicators
Google Ads data