Contents of the case
Media
Campaigns and key indicators
Data from Google Ads
Initial data
Site age
1 year
Promotion region
Ukraine
Type of advertisement
Search
Site type
Landing
Whole works
- /01Increase in sales
- /02Increasing brand recognition
- /03Optimization of advertising costs
The main problems
The client turned to WEDEX with the aim of increasing the number of applications, improving the recognition of the young brand and effectively optimizing advertising costs to achieve the maximum result.
The strategy that was developed for the site included the following points:
- optimization of search advertising to attract a target audience looking for car towing services;
- launch of media advertising (Performance Max) to reach a wider audience through various Google channels;
- setting up and launching remarketing to re-engage visitors who have expressed interest in the service but have not yet submitted the form.
What was done
As part of the implementation of the strategy, the following optimization items were performed:
- conversion tracking was set up to accurately analyze the effectiveness of campaigns;
- complete and detailed collection of semantics for creating targeted and relevant advertising messages;
- advertising campaigns clustered in different languages have been set up;
- unique banners for media advertising and remarketing were developed;
- constant optimization is performed through the analysis of search queries, adding negative keywords, excluding ineffective queries and setting up automatic strategies to achieve conversions.
Results
Thanks to a well-chosen strategy for launching contextual advertising, we were able to effectively attract a new target audience to the site and increase profits. Using a combined method of launching advertising campaigns helped to effectively optimize costs and significantly increase profitability.
| Options | At the beginning of work | Difference | Results |
|---|---|---|---|
| Showings | |||
| Showings | NDA | -69.84% | Optimized and focused on the target audience |
| Cliques | |||
| Cliques | NDA | +41.29% | Increasing audience interest |
| CTR | |||
| CTR | NDA | +368.45% | Improved performance of advertisements |
| CPC | |||
| CPC | NDA | -33.72% | Cost optimization has been carried out |
| Applications | |||
| Applications | NDA | +143.11% | Increasing the number of potential customers |
| CPA | |||
| CPA | NDA | -61.18% | Increased cost effectiveness for attracting customers |
| Conversion rate | |||
| Conversion rate | NDA | -47.8% | Compensation was made due to the number of applications |