Contents of the case
Media
Initial data
Whole works
- /01Increase in applications
- /02Increasing brand recognition
- /03Optimization of advertising costs
The main problems
The client turned to WEDEX to increase the number of online applications, increase brand awareness and optimize advertising spend for maximum effectiveness.
A strategy was developed for the launch of the advertising campaign, which included the following key elements:
- search advertising is set up to attract potential customers who are actively looking for orthodontics and dentistry services;
- launched media advertising (Google Performance Max) to reach a wider audience through various channels;
- set up and launched remarketing to re-engage visitors who have shown interest in the services but have not yet made an application.
What was done
As part of the implementation of the strategy agreed with the customer, the following steps were taken:
- customized conversions in analytics tools and their tracking for accurate analysis of campaign performance;
- collected relevant semantics for creating targeted advertising messages;
- specialists fine-tuned campaigns for search and media advertising;
- unique banners for media advertising and remarketing were developed;
- during work, constant optimization was carried out through the analysis of search queries, adding negative keywords, excluding ineffective queries and setting up automatic strategies to achieve conversions;
- improved the structure of the lead generation page to increase the conversion of visitors to applications.
Results
Thanks to a comprehensive approach and the implementation of an effective strategy, the results exceeded expectations.
Thanks to our cooperation, we were able to significantly increase our online presence, increase the number of applications and optimize our advertising budget. This case study is a great example of how an integrated digital marketing strategy can lead to significant results and help a website improve visibility among competitors and niches.
| Options | At the beginning of work | Difference | Results |
|---|---|---|---|
| Showings | |||
| Showings | NDA | +23.95% | The coverage of potential customers has been increased |
| Cliques | |||
| Cliques | NDA | +6.31% | Increasing audience interest |
| CTR | |||
| CTR | NDA | +14.23% | The effectiveness of ads creatives has been increased |
| CPC | |||
| CPC | NDA | 0.71 € | Optimized advertising costs |
| Applications | |||
| Applications | NDA | +164% | Increasing the number of potential customers |
| Conversion | |||
| Conversion | NDA | +148% | Increase in sales |
| CPA | |||
| CPA | NDA | 38.98 € | Increasing the efficiency of customer acquisition costs |