Contents of the case
Media
Initial data
Whole works
- /01Analysis of the site's TOP competitors
- /02Technical optimization of the site and refinement of the page structure
- /03Finding and collecting relevant queries in the niche
- /04Extension of the structure for collected semantics
- /05Promotion of conversion requests in the TOP-3
- /06Work with the external reference profile for priority countries
Main problems and strategy
Before gaining access to the site’s control panel, the strategy was much broader and more complex, as specialists believed that with minimal effort, a large number of pages could be created to expand the structure of such an online store. But the limitation in the constructor did not allow it to be implemented. This slowed down the process of expanding the structure, as all new pages had to be created and integrated into the site manually, rather than being done semi-automatically.
What was done
Semantics
An analysis of keywords was carried out, followed by their grouping and clustering. We checked the relevance of the site pages to the collected semantics. Identified the pages that needed additional optimization and created a list of those that needed to be created.
Searching for keys and working with the structure made it possible to cover niche semantics and expand the reach of the target audience.
In the future, emphasis was placed on the constant filling of the site’s blog with thematic informational materials. Their relevance for the target audience, usefulness and popularity contribute to the growth of organic traffic, which leads to the attraction of new visitors.
Content
After the audit of the relevance of the semantics to the existing pages of the site, a plan was created to update the content for the current pages to increase the relevance of the content to the updated semantics. In simple words, the content on the pages was added and updated according to key requests.
In the process of optimization, changes were made to existing pages and a content plan was developed for the creation of new pages. This led to an increase in the coverage of the site on the target semantics and attracted additional traffic to the site.
Expanding the structure
Expanding the structure for commercial services and on the site’s blog allows you to attract new visitors who are interested in the topic of the resource.
Optimizing the content of the existing pages of the site and creating new ones led to an increase in the number of ranked keywords and improved positions for high-frequency search phrases, as well as for medium and low-frequency ones.
Referral profile
After analyzing the link profiles of the site and competitors in the niche, they formed a strategy for recruiting the site’s link mass.
Several methods were used to obtain external links. For high-frequency and priority keys and pages, classic guest posting on high-quality profile and general topic sites was used – article anchor links.
To maintain the balance between anchor and non-anchor links, organic links from forums and directory sites (crowd and submit) were used.
Results
| Options | At the beginning of work | After 6 months | Difference |
|---|---|---|---|
| Organic traffic | |||
| Organic traffic | 600 | 1937 | 323% |
| Visibility | |||
| Visibility | 0.08 | 0.79 | 987% |
| Number of keys (KW) | |||
| Number of keys (KW) | 1600 | 15231 | 951% |
