Contents of the case
Media
Initial data
Whole works
- /01Finalize the site for launching product advertising
- /02Launch advertising on priority products
- /03To place maximum emphasis on high-margin goods
The main problems
By turning to WEDEX, the client aimed to significantly expand its online presence for relevant products – drones and blackout products, increase sales through the online store, and expand the base of regular customers to certain product groups.
General strategy
A comprehensive strategy was developed, focusing on:
- Trade campaigns with accurate product segmentation to optimize sales.
- Performance Max campaigns to use all available Google advertising channels.
- Branded search advertising to increase the visibility of specific products.
- Dynamic search campaigns for automated promotion of a large assortment of products.
- Discovery campaigns to attract potential customers through personalized content.
To achieve maximum results, the following was performed:
- Segmenting campaigns based on profitability to maximize profits.
- Testing automatic strategies to select the most effective sales approaches.
- Optimization of titles and descriptions to increase relevance and attract the attention of buyers.
- Analytics and e-commerce setup to track customer behavior and campaign performance in detail.
Results
A personalized strategy for launching advertising with emphasis on the necessary products helped the client achieve significant success in online sales and expanding the base of regular customers:
- Impressions – 12,988,835, which ensured a large reach of potential buyers.
- Clicks – 150,771, which indicates high interest in the products.
- A CTR of 1.16% demonstrates the effectiveness of advertisements and the high relevance of search results to queries.
- The average price per click is UAH 2.72, which shows a good optimization of advertising costs.
- Transactions – 1,047.74, which means a significant increase in sales.
- CPA in the amount of UAH 392 indicates effective investment in attracting customers.
- The value of transactions is UAH 321,394,916.66, an impressive income from sales.
- The average check is UAH 306,750, which emphasizes the high average purchase price.
- ROAS is 78,320%, an unmatched return on advertising investment.
Working with WEDEX – developing and implementing a personalized strategy for launching advertising has given the online electronics and gadgets store the opportunity to achieve a large number of sales with a very high average check. This case became an example of how a properly designed digital strategy can transform a business, bringing it to a new level of success in the digital era.
| Options | Number of leads | CPA | ROAS |
|---|---|---|---|
| Indexes | |||
| Indexes | 1047 pcs | 392 UAH | 78320% |