Contents of the case
Media
Initial data
Whole works
- /01Increase reach in a niche to increase conversion
- /02Make sales through an additional lead generation channel
- /03To reach the cost of ice less than 200 hryvnias
The main problems
- The brand is sufficiently promoted, but there are few sales from the website.
- There is organic traffic and orders, but not much.
- The site is not optimized for commercial advertising.
- Analytics not configured.
General strategy
A comprehensive strategy was developed, focusing on the use of Performance Max campaigns in Google Ads, which made it possible to reach a wide range of potential buyers. Key moments in the work:
- Clustering of goods and allocation of priorities for active promotion.
- Setting up Performance Max campaigns with detailed audience segmentation, including analysis and testing of competitors’ brand requests.
- Campaign optimization. Regularly analyzed results and optimized Performance Max campaigns for best results using automated Google Ads tools and machine learning.
This made it possible to create personalized advertising messages that resonate with the interests of the target audience and effectively use the advertising budget.
Results
The implementation of the strategy developed by the WEDEX team brought Ideia outstanding results:
- Clicks – 43,311, which confirms high interest among potential buyers.
- The average price per click is only UAH 2.44, ensuring efficient use of the budget.
- The cost of the campaign is UAH 105,825.34, an investment that brought significant income.
- Transactions – 826, which indicates the growth of sales and popularity of products.
- The average check is UAH 500, which emphasizes the availability and attractiveness of the goods for a wide audience.
- The value of transactions is UAH 388,987.75, an excellent indicator of total income.
- ROAS is 368%, which indicates an extremely high return on advertising investment.
- CPA – UAH 128, the effective cost of attracting new customers.
The collaboration has shown that even in an extremely competitive market segment, it is possible to achieve significant growth and stand out from the competition. Using advanced digital strategies and tools like Performance Max opens up new opportunities for brands to expand their audience and increase sales, creating a solid foundation for future growth.
| Options | Transactions | CPA | ROAS |
|---|---|---|---|
| Indexes | |||
| Indexes | 826 pcs | 128 UAH | 368% |