Contents of the case
Media
Campaigns and key metrics
Data from Google Ads
Initial data
Site age
8 years
Promotion region
Canada
Type of advertisement
Search
Whole works
- /01Increase the number of applications for your services
- /02Increase brand awareness
- /03Optimize advertising costs
The main problems
The client turned to the WEDEX agency in order to increase the number of applications for its services, increase brand awareness and optimize advertising costs to achieve better results.
Our team developed a strategy that included:
- search advertising to attract a target audience that is actively looking for aluminum pergolas;
- remarketing to re-attract visitors who have shown interest in this product but have not yet submitted an application.
What was done
In the process of implementing strategic tasks, the following steps were taken:
- conversion tracking is configured for accurate analysis of campaign performance;
- collection of semantics was carried out for further creation of targeted advertising messages;
- adjusted advertising campaigns that were clustered by user intent (hot and warm leads);
- development of unique banners for remarketing advertising;
- constant optimization was carried out through the analysis of search queries, the addition of negative keywords, the exclusion of ineffective queries and the setting of automatic strategies to achieve conversions;
- achieving behavioral improvements to increase time spent on site and engagement with content.
Results
Cooperation with the WEDEX agency helped the client to significantly increase its online presence, increase the number of online sales and optimize advertising costs.
This case study is an example of how a well-designed digital marketing strategy can lead to desired results, helping companies to expand the circle of potential customers and increase sales.
| Options | At the beginning of work | Difference | Results |
|---|---|---|---|
| Showings | |||
| Showings | NDA | +12.45% | Indicates a wider reach of potential customers |
| Cliques | |||
| Cliques | NDA | +62.64% | The audience's interest in products has increased |
| CTR | |||
| CTR | NDA | +44.63% | Effectiveness of advertising materials |
| CPC | |||
| CPC | NDA | -2.38% | Effective optimization of the advertising budget |
| Transactions | |||
| Transactions | NDA | +142.27% | A significant increase in the volume of sales |
| Conversion rate | |||
| Conversion rate | NDA | +48.96% | Effectiveness of advertising efforts |
| CPA | |||
| CPA | NDA | -34.46% | Effectiveness for attracting customers |
| Average session duration | |||
| Average session duration | NDA | +329.40% | Testifies to the high involvement of visitors |