Contents of the case
Media
Initial data
Whole works
- /01Restoration of advertising cabinet after blocking
- /02Increasing the number of online sales
- /03Increasing brand awareness
The main problems
The client turned to the WEDEX agency with a request to restore the advertising cabinet after blocking, as well as help to switch to a new site platform due to problems with feeds and the inability to improve pages. The main goal was to increase the number of online sales and increase the visibility of the brand on the Internet.
The WEDEX team developed a comprehensive strategy that included:
- trade campaigns for precise targeting of various product categories;
- launch of the Performance Max campaign to reach the maximum audience through various Google channels;
- setting up and launching branded search advertising to increase brand visibility;
- dynamic search campaigns for automated promotion of a large assortment of products;
- launch of regular search campaigns on priority areas covering the main product categories.
What was done
To achieve the set goals, the agency’s specialists took the following steps:
- restoration of the advertising cabinet after blocking;
- transition to a new site platform to solve problems with feeds and improve pages;
- segmentation of campaigns by profitability to ensure maximum cost effectiveness;
- testing of various automatic strategies and clustering of goods by category was carried out;
- optimized titles and descriptions to increase the attractiveness of products;
- setting up e-commerce analytics and tracking to accurately monitor the results and effectiveness of ad campaigns.
Results
Thanks to a comprehensive approach and the implementation of an effective marketing strategy, cooperation with WEDEX allowed the company to significantly strengthen its presence on the Internet, increase sales and optimize advertising costs.
This case clearly demonstrates how a well-chosen digital marketing strategy can lead to significant success, helping companies expand their audience and increase profits.
| Options | At the beginning of work | Difference | Results |
|---|---|---|---|
| Showings | |||
| Showings | NDA | +31.97% | Indicates a wider reach of potential customers |
| Cliques | |||
| Cliques | NDA | +25.34% | Increased interest in products |
| CTR | |||
| CTR | NDA | -5.02% | Indicates the possibility of optimizing advertisements |
| CPC | |||
| CPC | NDA | -12.37% | Cost optimization carried out with the improvement |
| Transactions | |||
| Transactions | NDA | +44.16% | Significantly increased sales volumes |
| CPA | |||
| CPA | NDA | -2.30% | Еffectiveness of spending on attracting customers |
| Value of transactions | |||
| Value of transactions | NDA | +37.51% | Increase in sales revenue |
| ROAS | |||
| ROAS | NDA | -2.37% | Needs further work on cost optimization |