Contents of the case
Media
Campaigns and key indicators
Data from Ads Manager
Initial data
Region of promotion
Ukraine
Type of advertising
Did not start
Business niche
Lighting for cars and agricultural machinery
Whole works
- /01Lead generation
- /02Increase brand awareness
- /03Promote sales
Issues and overall strategy
Before starting work, the client was already selling goods offline and online using Google ads, but previous launches of social media ads were not profitable.
The main strategy was to launch ads with a sales goal and get the maximum number of sales, keeping the ROAS at least 5.
What was done
- We set up pixel, catalog, analytics, and other technical issues, as they were not set up correctly before.
- Set up ads for sales through the catalog.
- Set up ads for sales through video creatives.
- Set up and run retargeting, both static and dynamic.
- Create an advertising structure in such a way that in the future you can create similar audiences and scale sales using them.
- We launched separate ads for promotional offers.
- Launched ads for LAL audiences.
- We tested ads both for a wide audience and by interests. For products that are not widely used, we kept the interest-based ads, as they showed the best results. Other products work for a wide audience.
Results
| Options | At the beginning of the work | After 7 months | Difference |
|---|---|---|---|
| Sales | |||
| Sales | 0 | 9590 | - |
| Sales amount | |||
| Sales amount | 0 | 6537386 грн | - |
| Reach | |||
| Reach | 0 | 1759635 | - |
| CPA | |||
| CPA | 0 | 126,59 грн | - |
| ROAS | |||
| ROAS | 0 | 5,39 | - |
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