Promotion of the personal electric transport online store

Even before the start of work, the agency’s specialists developed a strategy and identified the main areas of work that were supposed to improve the site’s ranking situation, lead to an increase in positions, organic traffic and, as a result, an increase in sales.

1. Analysis of the niche and competitors to find options for improving the site and expanding coverage in the niche.
2. Expanding the semantic core and structure by creating additional landing pages of categories and subcategories of the site to cover all available, relevant and conversion semantics.
3. Distribution of new semantics on the old and new pages of the site by adding additional blocks of content – texts, images, etc. For this, an analysis of the texts on the site was carried out, followed by the correction of the occurrence of keywords or the writing of new SEO texts. As a basis, we took the texts on the pages of top competitors, analyzing their structure, density and occurrence of keys.
4. Improving the indexing of the site was a necessary aspect of the optimization, because despite the quality content on the product pages, it was not updated very often. The crawling budget of the site was minimal, which did not fit the strategy of rapid changes at all. Therefore, robots.txt and sitemap.xml were configured on the site, duplicate pages were removed using meta robots. A service for quick indexing of pages – Google Indexing API – was also set up, with the help of which specialists were able to quickly update data from the site in the Google index.
5. An important aspect was the optimization of the titles and descriptions that were displayed in the site snippets. In most cases, parts of the content from the page got into the search results, but the goal was not written in any way. And the snippet itself was empty – no additional markings, no emojis, absolutely nothing that could attract attention and distinguish the site from competitors. This nuance was taken into account when writing the headlines. Additional work was also done with micro markups that could extend the snippet.
6. In order to strengthen the queries that were already ranked on the site, and to increase the authority of the domain in the eyes of the Google search engine, constant work was carried out with the link profile. We worked on increasing the number of backlinks due to anchored article links and unanchored crowd links and submissions. The strategy was formed on the basis of a detailed analysis of the niche and competitors.

We should note that the product cards on the site were very well developed and filled with high-quality content. This is a huge number of real photos, detailed descriptions of equipment, availability of videos, similar models. Therefore, it remained for us to optimize the meta tags and titles on the product pages, which attract the main traffic to the site.