Contents of the case
Media
Initial data
Whole works
- /01Launch product advertising and increase sales
- /02Emphasize the priority group of goods with a high margin
- /03To reach the cost of the lead no more than UAH 100
Initial data
Despite its offline success, the company sought to strengthen its online presence, increase sales through the online store, and optimize digital marketing to reach new heights in the virtual world of sports retail.
General strategy
With the help of the development of a unique advertising strategy, the following types of campaigns were launched:
- Marketing campaigns with profitability segmentation and automatic strategies to maximize sales.
- Performance Max campaigns to reach the maximum audience through all Google channels.
- Branded search advertising and dynamic search campaigns to attract attention to specific products.
- Conventional search campaigns on priority areas aimed at the main product categories.
As part of the strategy, the following was implemented:
- Optimization of titles and descriptions to increase the attractiveness of advertisements.
- Set up e-commerce analytics and tracking for detailed analysis of user behavior and campaign performance.
- Constant optimization of campaigns through query analysis, exclusion of ineffective queries and addition of negative keywords.
Results
Thanks to the efforts of the WEDEX team, the online store of outdoor goods received sales from a new channel for them – Google Ads:
- Impressions – 3,981,352, ensuring a wide reach of potential buyers.
- Clicks – 72,827, which indicates great interest in the products.
- The CTR is 1.83%, confirming the high effectiveness of advertisements.
- The average price per click is UAH 1.57, optimizing costs for attracting traffic.
- Transactions – 1,828, with significant growth in online sales.
- The CPA is UAH 62, which indicates an effective investment for each new buyer.
- The value of transactions is UAH 930,408.86, which indicates a high income from sales.
- The average check is UAH 508, demonstrating the availability of goods for a wide range of buyers.
- ROAS is 812%, an incredible ROI.
The company strengthened its position in the market of sports goods and active recreation. This case study highlights the importance of adapting to digital trends and shows how an integrated marketing strategy can lead to real growth and success in the online space.
| Options | Initial | In 3 months | Results |
|---|---|---|---|
| Showings | |||
| Showings | - | 3981350 | Coverage across Ukraine |
| Cliques | |||
| Cliques | - | 72827 | The number of visits to the site |
| Cost per click | |||
| Cost per click | - | 1,57 UAH | The cost of one transition |
| Order | |||
| Order | - | 1828 pcs | Number of applications left |
| Cost of ice | |||
| Cost of ice | - | 62 UAH | The cost of received ice |
| ROAS | |||
| ROAS | - | 812% | Advertising effectiveness indicator |