Contents of the case
Media
Initial data
Whole works
- /01Increase in applications
- /02Increasing brand recognition
- /03Optimization of advertising costs
The main problems
The client turned to the WEDEX agency with the desire to increase the number of online sales, increase brand awareness and optimize advertising costs to achieve better results.
A strategy was developed, which included:
- creation of merchandising campaigns for accurate targeting of various product categories;
- the Performance Max campaign was launched to reach the maximum audience through various Google channels;
- customized search advertising to increase brand visibility;
- launched dynamic search campaigns for automated promotion of a large assortment;
- at the same time, ordinary search campaigns for priority areas covering the main product categories were running.
What was done
To achieve the set goals, the agency’s specialists took the following steps:
- segmentation of campaigns by profitability was performed. This ensures maximum cost efficiency;
- various automatic strategies and clustering of products by category were tested to optimize advertising campaigns;
- optimized titles and descriptions to increase the attractiveness of products and increase conversions;
- set up analytics and e-commerce tracking to accurately monitor user behavior and campaign performance.
Results
Thanks to a comprehensive approach and the implementation of an effective strategy, the results exceeded expectations.
Cooperation with WEDEX helped not only to increase the site’s presence on the Internet, but also to significantly increase sales by optimizing advertising costs. The case is an example of how a well-planned digital marketing strategy can achieve significant results, increasing brand competitiveness and satisfying customer needs for specific products.
| Options | At the beginning of work | Difference | Results |
|---|---|---|---|
| Showings | |||
| Showings | NDA | +79.28% | Wider coverage of potential customers is provided |
| Cliques | |||
| Cliques | NDA | +90.78% | Increased interest in products |
| CTR | |||
| CTR | NDA | +6.41% | The effectiveness of advertising materials has increased |
| CPC | |||
| CPC | NDA | -9% | Cost optimization has been carried out |
| Transactions | |||
| Transactions | NDA | +140.21% | Increased sales volumes |
| CPA | |||
| CPA | NDA | -27.73% | Increased cost effectiveness for attracting customers |
| Transaction value | |||
| Transaction value | NDA | +1099.37% | Access to a stable income |
| ROAS | |||
| ROAS | NDA | +590.83% | A high return on advertising investment is ensured |