Contents of the case
Media
Campaigns and key indicators
Data from Google Ads
Initial data
Site age
12 years
Promotion region
Ukraine
Type of advertisement
Search
Whole works
- /01Increase the number of applications in the B2B segment
- /02Optimize advertising costs
- /03Increase the number of wholesale sales
The main problems
The client turned to the WEDEX agency with the goal of increasing the number of applications in the B2B segment, focusing specifically on wholesale sales and optimizing advertising costs.
The chosen marketing strategy included setting up and launching:
- search advertising to attract business customers looking for wholesale offers;
- remarketing to re-engage visitors who have shown interest in products but have not yet placed an order.
What was done
The process of implementing the chosen strategy included the following works:
- setting up conversion tracking for accurate analysis of the effectiveness of advertising campaigns;
- collection of semantics to create targeted advertising messages using queries that are focused on the B2B segment, namely “wholesale”, “wholesale”, “manufacturer”;
- setting up advertising campaigns clustered by language (Ukrainian and Russian);
- development of unique banners for remarketing advertising;
- constant optimization through the analysis of search queries, adding negative keywords, excluding ineffective queries and setting up automatic strategies to achieve conversions.
Results
Cooperation with the WEDEX agency allowed the client to implement an effective digital marketing strategy, which led to a significant increase in online presence in the B2B segment and an increase in the number of leads.
This case study confirms that partnering with internet marketing professionals can be a key success factor for any company looking to expand its audience and increase sales.
| Options | At the beginning of work | Difference | Results |
|---|---|---|---|
| Showings | |||
| Showings | NDA | -42.63% | Indicates focus on the target audience |
| Cliques | |||
| Cliques | NDA | -45.31% | Reflects targeting accuracy |
| CTR | |||
| CTR | NDA | -4.67% | This decrease was compensated by other indicators |
| СPC | |||
| СPC | NDA | +186.08% | Evidence of high competitiveness in the niche |
| Transactions | |||
| Transactions | NDA | +659.22% | The number of potential customers has increased |
| Conversion rate | |||
| Conversion rate | NDA | +1,288.27% | Confirms the effectiveness of advertising efforts |
| CPA | |||
| CPA | NDA | -79.39% | Increased cost effectiveness for attracting customers |