TikTok is growing rapidly in Ukraine with more than 17 million active users, including young people aged 18-30. This means instant coverage of a large number of potential customers and the ability to quickly enter new markets without having to wait for months, as on other platforms. Your brand is immediately included in the “For You” feed, where the algorithm promptly offers ads to those who are ready to interact.
TikTok reaches more than 10 million solvent Ukrainians aged 18-45. Thanks to fine-tuned targeting, you reach out to those who are interested in your product, minimizing wasted impressions and increasing the return on every hryvnia spent. Look-a-like and Custom Audiences formats allow you to find new customers who are similar to your most valuable existing ones, which increases conversion without additional effort.
When advertising on TikTok, the native video format maximizes engagement: viewers watch the content to the end, leave likes and comments, and share videos with friends. Such interaction not only increases awareness, but also creates a loyal community around your brand and generates organic traffic, allowing you to reduce promotion costs.
TikTok Ads gives targeters ample opportunities to customize audiences. You can choose a country, demographic characteristics (age, gender), language settings, user interests, and specific behavioral patterns. Look-a-like or Custom audiences are especially effective when combined with TikTok Ads Manager analytics, which helps to quickly optimize campaigns.
You can run ads on TikTok even with a small daily budget of $20 or less. This is enough to test one hypothesis to gauge the audience’s reaction and collect the first data. However, to quickly test several creatives or audience segments, it is recommended to allocate a larger budget, which will allow you to make decisions faster and scale effective solutions.
3797% increase in organic traffic and 96% increase in sales for an online store of a Ukrainian brand of handmade designer jewelry.
182% increase in organic traffic and 697% increase in sales for an online store of a Ukrainian women’s clothing brand.
750% increase in organic traffic and 2400% increase in website visibility for a custom furniture manufacturing website in Lviv.
Yes, to advertise on TikTok, you need to have a Business Account and an advertising account in TikTok Ads. Advertising cannot be launched from personal profiles.
Starting budget for an advertising campaign starts from UAH 20,000 for the work of a specialist + advertising budget per month. The final cost of advertising on TikTok depends on the goals, niche market, and selected formats. We make an individual budget calculation for your tasks.
The first step is to open a business account on TikTok and set up TikTok Ads Manager. Next, you need to discuss goals, budget, and creative solutions with specialists. We’ll help you choose goals (reach, traffic, conversions), set up targeting, and prepare recommendations for video creatives.
For most businesses, the main formats of advertising on TikTok are In-Feed Ads (video in the feed) and Spark Ads (promotion of already published posts). They are available through the TikTok Ads Manager and allow you to precisely target ads to the right audience.
TikTok also offers branded formats such as TopView, Brand Takeover, Branded Hashtag Challenge, and Branded Effects. They require more investment and are usually used by big brands as part of special campaigns. Each format has its own advantages – from wide coverage to active audience engagement, and the choice depends on the business goals.
Advertising on TikTok is ideal for B2C industries, especially for goods and services that are interesting to a young audience: fashion, cosmetics, food, tourism, technology, education, sports, etc. Niche brands can quickly become leaders due to the lack of competition. But if the target group of your business is exclusively professionals or niche B2B services, then the progress may be slower.