To create effective advertising for a clothing store, we study trends, prices, popular promotional offers, and identify creative methods of attracting customers’ attention. We analyze the range of products in your online store, brands, and price competitiveness. Accordingly, we choose approaches to online promotion.
PPC strategy development is based on in-depth knowledge of modern online marketing. We choose the most effective channels for clothing advertising, highlight unique business features and advantages, and research your target audience. We set realistic goals for the near future and the long term, and determine the budget.
We discuss the number of advertising campaigns, determine the budget, rates, strategy, and audiences for each. We segment advertising for different types of clothing – children’s, women’s, men’s products, suits, dresses, etc. We create separate advertising campaigns with targeted targeting, the most relevant keywords, calls to action, and images.
Only high-quality ads can attract the attention of clothing buyers to an online store. Therefore, we prepare content responsibly – we create catchy headlines, detailed and unique descriptions of the products in the store.
For display and product advertising of a clothing store, we take high-quality images of goods. We give the correct name to the products. For example, not «women’s dress art 345», but «women’s evening midi dress with a slit with short sleeves in blue». Such ads will have better reach and be more cost-effective. To build customer confidence, we detail the process of purchasing goods (payment methods, delivery, return policy).
We check a website for selling clothes or an online store that is being targeted by contextual advertising. It should have convenient navigation, filters, prices, and contacts. We connect the advertising account with the analytics system to better understand the behavior of each user attracted through PPC advertising. We look at how the finished ads look like, check whether the links and buttons work.
After launching campaigns for an online clothing store, we fully control your advertising: we adjust bids, keywords, and headlines. We provide the client with reports on the goals achieved, recommend ways to improve campaigns and optimize the budget. We monitor which clothes are in the greatest demand, take into account seasonality, fashion, and trends. Based on this, we reallocate the budget to ensure maximum sales for the store.
Increase in sales by +361.5% and traffic by +85.7% for the online men’s clothing store of a Ukrainian brand.
+3106 bids for 126 UAH for an online store of a well-known shoe brand.
Increased transactions by 660% for a website of a wholesale online shoe and clothing store.
Contextual advertising is a type of online advertising that involves displaying advertisements based on keywords related to a user’s search queries or web page content. These ads are shown to users when they search for relevant topics or browse web pages related to the advertised products or services, thereby increasing the relevance and effectiveness of the advertisement.
- Search advertising is a type of advertising that is displayed in response to user queries in search engines.
- Display advertising is banners and videos that are placed on websites and mobile applications.
- Remarketing is a strategy of reaching out to users who have already interacted with a website or used an application.
- Contextual Display Networks (CMN) are combinations of search and display advertising elements to display ads based on user interests and online behavior.
The cost of contextual advertising depends on many factors, such as keyword competitiveness, geographic reach, and the budget you choose. It is quite a challenge to determine the exact price without analyzing your specific goals and requirements for your advertising campaign. Contact us for a personal consultation and cost calculation.