Contextual advertising on the Internet can help you achieve various goals:
- improve traffic to the website, get more visitors for the online store
- tell city residents about local businesses in Dnipro;
- to promote a new brand on the Internet – to increase user awareness;
- to increase the level of sales on the website or other conversions (applications);
- to inform potential customers about hot offers in Dnipro;
- encourage people who have already contacted you to make new orders and purchases;
- improve the value of conversions (so that people buy for a larger amount);
- increase profitability, i.e., the return on investment for contextual advertising.
If contextual advertising is already up and running, our PPC specialists in Dnipro will help you increase the effectiveness of your campaigns: they will audit your Google Ads account, find weaknesses, unjustified costs, and adjust settings.
PPC advertising specialists in Dnipro collect semantics in your niche:
- study user requests;
- analyze the level of competition for different keywords, regions, and potential cost per click
- take into account the seasonality of your business and current trends;
- use specific terms for each niche (medicine, cafes, beauty salons, branded clothing stores, car washes, construction, real estate in Dnipro);
- prepare minus words that will help exclude contextual ads for users who are looking for something free or not in your field.
PPC specialists study the target audience for your business in Dnipro to speak to users in a clear language. It is important to take into account the gender, age, financial capabilities, values, intentions, and interests of existing customers. This information is important to make relevant ads that will encourage action.
Preparation of contextual advertising in Dnipro includes:
- Choice of campaigns – search, local campaigns in Dnipro, video advertising on YouTube, display campaigns in the Display Network, and trade contextual advertising.
- Targeting features – PPC specialists segment audiences and customize contextual advertising for them. It is important that the content in the ad meets the expectations of users.
- Selection of places for contextual advertising – websites with similar topics, local forums in Dnipro, competitors’ YouTube channels and videos.
- Choosing the language of ads, geography for display (at the global, country, local level in Dnipro).
- Setting up a schedule for displaying contextual ads, which is especially important for local shops and services in Dnipro.
Depending on the purpose of advertising and the area of business in Dnipro, our agency will help you set up effective online campaigns at a price that suits you. Why ordering contextual advertising in Dnipro from us is always profitable:
- We select the best strategy that meets your needs. You can focus on the number of clicks, conversion rates, and profitability. For medium-sized businesses in Dnipro, you can use automatic strategies.
- We set competitive and affordable bids for keywords. By improving ads, we raise their CTR and minimize advertiser costs.
- We take into account the time required to achieve the stated goals and the duration of the campaigns. Based on this, we calculate the total cost of contextual advertising in Dnipro for each customer.
We not only launch contextual advertising, but also constantly monitor it, regularly optimize the quality of content and the cost per click. The first period is needed to accumulate data and evaluate the effect of contextual advertising.
We customize analytics for the needs of a particular business in Dnipro, collect information about events on the website. Thanks to this, the customer quickly increases sales, improves their online reputation, finds regular customers, and can scale their business beyond Dnipro or even the country.
Increased transactions by 153% for an online accessory store specializing in unique bracelets.
Increase in transactions by 46% for an online store of a water purification filter manufacturer.
Increased ROAS by 733% for the website of a supplier of equipment for heating and water supply systems.
Contextual advertising is a type of online advertising that involves displaying advertisements based on keywords related to a user’s search queries or web page content. These ads are shown to users when they search for relevant topics or browse web pages related to the advertised products or services, thereby increasing the relevance and effectiveness of the advertisement.
- Search advertising is a type of advertising that is displayed in response to user queries in search engines.
- Display advertising is banners and videos that are placed on websites and mobile applications.
- Remarketing is a strategy of reaching out to users who have already interacted with a website or used an application.
- Contextual Display Networks (CMN) are combinations of search and display advertising elements to display ads based on user interests and online behavior.
The cost of contextual advertising depends on many factors, such as keyword competitiveness, geographic reach, and the budget you choose. It is quite a challenge to determine the exact price without analyzing your specific goals and requirements for your advertising campaign. Contact us for a personal consultation and cost calculation.