Contextual advertising in Kharkiv

If a businessman in Kharkiv decides to launch contextual advertising on his own, he will certainly face mistakes when setting up campaigns, which leads to significant costs and time. Due to the poor performance of contextual advertising, a business can lose many opportunities – lose customers, orders, and have few sales.

If you order contextual advertising in Kharkiv, you can avoid these difficulties. PPC specialists will help your business in Kharkiv to start quickly and confidently, and if you wish, scale it to other cities. Our experts know how to save advertisers’ money without losing the effectiveness of the advertising campaign. The main ways:

• Correct keywords. For example, if contextual advertising contains keys that are frequently used in user queries, the cost per click on the ad will be higher due to high competition. For example, «implantation», «order pizza». If you use narrower keywords with a long tail or geolocation specification, the competition will be much lower, as well as the price for contextual advertising. For example, «implantation in Kharkiv price», «order pizza Kharkiv».
• High-quality targeting. If you show ads to everyone, you will get a lot of clicks, the campaign will be expensive, and there may be no conversions. Precise targeting ensures that only those who are interested will see the ad. This will contribute to business growth. Example: if you have a service station in Kharkiv, there is no need to show ads to users from all over Ukraine. You need to set up a local campaign in Kharkiv or even in a separate district of the city.
• Optimal formats. Search campaigns work better in some niches, display campaigns (ads in video and banner format) in others, and shopping campaigns are indispensable for selling goods. Only with experience does one realize what kind of advertising will return the money invested faster.

Not every entrepreneur from Kharkiv has professional video and photo equipment, can spend time setting up contextual advertising, honing every word, collecting and analyzing results. If you engage in contextual advertising from time to time, frivolously, without understanding the basics and principles, you may lose money.

You can get competitive ads with a reasonable cost per click if you order contextual advertising in Kharkiv from specialists. This way you are guaranteed to receive

• high-quality descriptions of your services and products;
• images that arouse interest and trust among Internet users;
• interesting videos with a non-standard plot;
• the use of keywords that are used by potential customers from Kharkiv or around the world on the Internet;
• high relevance of each ad and landing page of the site;
• improving the functionality of the site.

Professionally made contextual advertising ads will bring more customers to you, encourage them to place orders and use your services.

The success of contextual advertising on the Internet depends on the correct targeting. Our PPC specialists can clearly define to whom and on what resources ads should be shown so that businesses in Kharkiv get real customers quickly and in large numbers. When setting up a campaign, you can take into account:

• age, gender, place of residence of a person;
• user’s interests on the Internet – what sites they visit, what channels they watch on YouTube, what queries they write in Google, what applications they use on their smartphone
• behavior on websites – what they buy, at what price, how often they order online;
• intentions right now – what they are interested in, what they are looking for reviews about, whether they are comparing goods and services.

To increase the reach of contextual advertising, you can use similar audiences, automatic Google Ads strategies, and engage people in remarketing to new orders and requests.

If you order professional PPC advertising in Kharkiv, you can quickly attract the attention of your target audience to your services or products for a small price. Depending on their age and interests, everyone will see a relevant ad on the platform where they spend the most time.

Contextual advertising broadcast on the Internet without monitoring its effectiveness can weaken a business rather than strengthen it. Money is spent, but there are no conversions. Therefore, campaigns should be tested on a regular basis and adjusted:

• You should improve your ads through testing.
• Take into account seasonality, add effective offers.
• Work with queries – adjust keywords and add to the list of negative keywords.
• Test and change audiences.
• Adjust bids, target price per conversion.
• Sometimes it is necessary to change the strategy and add new campaigns.

A team of professionals in Kharkiv will make your contextual advertising effective and your business profitable. We have experience in setting up contextual advertising and managing search, display, local, and shopping campaigns. We use the capabilities of artificial intelligence and automation where it is appropriate and beneficial for an entrepreneur from Kharkiv. We regularly report to the client on the results and look for ways to further optimize campaigns.