Contextual advertising in Kyiv

The competition in Kyiv is very strong, so if you just use standard keywords for your search campaign, you may need a huge budget. Examples of keys with a high CPC: «dentist in Kyiv», «criminal lawyer Kyiv». PPC advertising specialists know how to effectively use keys with less competition, which will help you reduce the cost per click and the cost of contextual advertising in general.

Advertising in Kyiv can be aimed not only at residents of the capital. There are people from different cities of Ukraine who visit Kyiv, for example, to undergo surgery at the country’s leading clinic.

If your clients may be foreigners, you can show contextual ads to people who are planning a trip to Kyiv and are looking for «hotel reservations in Kyiv».

If you have a hairdressing salon or cafe in Kyiv, you can focus on your neighborhood. People don’t go to the other side of the city to get their hair done or eat fast food, they choose the closest location to their home. A local campaign will be both more effective and less expensive, because the competition for the keywords «hair salon Kyiv» is much higher than «hair salon Sviatoshynskyi district».

We give recommendations on how to improve the results of contextual advertising by optimizing your company’s website. We strengthen your position on the Internet compared to competitors in various ways:

• Prepare content for the website;
• improve the structure of the site so that contextual ads lead users to the relevant page;
• improve product descriptions in the online store to make them more meaningful, specific, and attractive to customers;
• check and optimize the page loading speed;
• customize forms and contact buttons so that you do not lose customers;
• improve user experience with filters and navigation;
• improve the mobile version.

In some areas, it is important that the website is secure and has an SSL certificate. This applies to those who provide legal and medical services in Kyiv.

Various specialists are involved in working on your success as an entrepreneur, which results in guaranteed promotion on the Internet.

Ordering contextual advertising in Kyiv from an agency means that you will be able to reach the most interested audience and will not overpay for ad clicks. To do this, a PPC specialist in Kyiv studies the portrait of your customer, his age, gender, and interests. After that, you can form several audiences and address each of them separately through ads.

When creating PPC content, advertising specialists in Kyiv take into account who should respond to the ad and prepare the best text for this category of people:

• financial capabilities
• gender and age, presence of children;
• peculiarities of online behavior and values;
• needs at a given moment in time;
• interests in life, priorities.

Targeting has specific features for different contextual advertising campaigns:

• In search campaigns, the main role belongs to the professional selection of keywords.
• In the contextual media network, it is important to choose the right platforms and exclude dangerous resources.
• Video campaigns are targeted both by keywords and by specific YouTube channels.

Sometimes, if the budget for contextual advertising is very limited, you can try hyperlocal targeting in Kyiv or combine several targeting conditions. For example, you can show contextual ads for a slimming salon only to young women and girls in a particular district of Kyiv who are interested in diets, massage, and sports. This will allow you to maximize the targeted use of funds for contextual advertising for local businesses in Kyiv. If you wish, you can increase your reach by adding similar audiences and expanding geo-targeting.

Google advertising in Kyiv is one of the most affordable and effective ways to promote yourself on the Internet. Orders for contextual advertising can be afforded by ordinary entrepreneurs in Kyiv, small salons, and serious companies. CPC, reach, ad formats, and the number of campaigns will vary, but success can be achieved with any budget.

As soon as your ads start appearing on the Internet, the first results will appear. For comparison, working on SEO optimization of a website will bear fruit only in months. It is important to consider the other side of contextual advertising: as soon as the ads stop appearing on the Internet, the effect will also stop. That is why it is important to work with contextual advertising for a long time, steadily, regularly optimize campaigns, correctly calculate the budget and distribute it over time.

Those who are just planning to start using Google Ads and those who are already running ads but are not satisfied with their results can apply for contextual advertising setup services in Kyiv.