Contextual advertising in Lviv

It’s a common situation in any business: a person comes to a website from contextual advertising, but doesn’t convert. We will help you figure out what went wrong and fix the error. To do this, we analyze

• time spent on the website;
• actions on the site, for example, transitions, button clicks;
• the usability of your pages on the Internet.

If the reason is the website, we recommend how to improve it. If a person was simply not ready to buy something, we target contextual advertising in Lviv to the remarketing audience. We have many ways to remind a potential buyer about you and your product in Lviv, and we know how to make an offer that is really interesting and profitable.

We use the following methods to get users from the remarketing audience to visit your website or offline location in Lviv again:

• Dynamic ads from contextual advertising in Lviv. What a person is looking for, that’s what the ads will be about in Google.
• Dynamic retargeting. Let’s say a user was looking for an electric kettle on your website, but never bought it. Contextual advertising of kettles in Lviv will accompany him on the Internet on various platforms and encourage him to buy the product.
• Discounts for the remarketing list. Let’s explain using the same example: all people on the Internet will see an electric kettle from a store in Lviv for 1000 UAH, and the one who almost bought it from you will learn from contextual advertising about 20% discounts on electric kettles.

If you know how to work with remarketing, you won’t need to chase new customers all the time, because attracting them in contextual advertising is more expensive.

We know how to build the right tactics for contacting those who already know about your company in Lviv or your products or services on the Internet. PPC specialists will help such users to make a choice in your favor through contextual advertising.

PPC advertising is paid per click for a search campaign and per 1000 impressions for a display campaign. It is very important that the advertiser pays only for useful clicks, i.e. when contextual advertising is viewed by a person interested in your services online or in an offline store in Lviv. To do this, you need to professionally determine the target audience.

There can be several audiences for the same product. For example, «car parts in Lviv» can be searched for by professional mechanics, amateurs, and people who do not understand anything about car maintenance. And for each audience, you need to write a different text in contextual advertising. Those who have been working with Google ads for a long time understand these subtleties. It takes them a minimum of time to create a clickable and highly converting ad, and the words will hit the target.

When choosing an audience, it is important to consider as many factors as possible:

• Age of users. If you prepare a cool ad for young people on Facebook, they simply won’t see it because they don’t use this social network.
• Gender of the person. The tone of an ad designed for men and women will be radically different. For men, the real benefits and value of the product, time-tested brands, substantiated advantages, and facts are important. Women are much more interested in the emotional impression of PPC advertising, they follow trends and fashion.
• Interests. Google has ways to determine the user’s interests, intentions, hobbies, when and what they are going to buy based on their online behavior.
• Financial capacities of a person. The AI system can calculate quite accurately in what field the user works, where he/she visits, and approximately how much money he/she has. It makes no sense to show a person contextual ads about a luxury car dealership in Lviv if they have a minimal income.a

No matter how good contextual advertising is, if it eats up too much money, it will be unprofitable for an entrepreneur in Lviv or any other city in Ukraine. That’s why it’s important to set the goals correctly from the very beginning and monitor the results of each campaign.

If you choose a strategy of targeted relevance of contextual advertising or target price per conversion, it will be easier to control the profitability and feasibility of campaigns. But each business has its own strategy that works better. It depends on many factors, such as:

• field of activity
• the duration of the purchase decision;
• type of sales funnel;
• scale of production;
• marginality of goods;
• location in Lviv.

Having extensive experience in setting up contextual advertising for a wide variety of businesses, our PPC specialists will offer you the best model for regulating your campaigns.

Close contact with an entrepreneur from Lviv allows you to quickly make adjustments to contextual advertising if changes occur in the business: services, prices, added products, promotions, new outlets in Lviv.

It is very important to make changes in time without stopping existing contextual advertising campaigns in Lviv. Then you do not lose very valuable statistics, do not waste time accumulating data from scratch.