Many settings depend on the goals chosen by the customer of contextual advertising in Ternopil:
- campaign type and strategy;
- online platforms where ads will be displayed;
- website content and data collection;
- funding amounts.
Since not all entrepreneurs in Ternopil are familiar with the specifics of setting up and running contextual advertising, the help of a professional at this stage is very useful. A PPC specialist knows exactly which campaigns are best to invest in to get closer to the goal as quickly as possible. A contextual advertising professional also understands how to measure results and compare them with planned ones.
Common goals for businesses in Ternopil include:
- raising public awareness of their services;
- increasing sales on the website or other conversion actions;
- improving the profitability of businesses in Ternopil, i.e., increasing profits in relation to expenses.
To succeed in contextual advertising, you need to systematize your data:
- what services does the company provide or what goods are sold in the store in Ternopil;
- who are the potential customers – their age, gender, education level, income, personal characteristics;
- what search queries do users mainly use to find your product on the Internet – based on this, prepare a list of keywords;
What are the strengths of your company or store in Ternopil?It is important to analyze all of this in order to create contextual advertising in Ternopil for each product group.
If you create several ad groups or campaigns in Google Ads, each will focus on its own product, target people of a certain circle and financial capabilities, and emphasize the benefits of receiving services in Ternopil from you. This approach to contextual advertising is more successful and cost-effective.
Creating contextual advertising for a company in Ternopil requires professional knowledge in the field of PPC and attention to detail. Most often, business owners only launch search advertising on the Internet. This is the shortest path to potential customers who have already decided to purchase the product or service they need.
But Google Ads offers many more opportunities to effectively advertise your brand or product. PPC advertising specialists widely use media campaigns, such as Performance Max and video campaigns for promotion on YouTube. This allows you to reach a wider audience and not miss out on customers that your competitors in Ternopil overlook.
Contextual advertising campaigns, both commercial and local, have proven particularly effective in significantly increasing sales for businesses in Ternopil.
Smart planning of contextual advertising costs in Ternopil is about investing little money and getting excellent results. It is important to distribute investments over time and between individual campaigns within a single Google Ads account.
The budget for contextual advertising in Ternopil can be set on a daily basis or for the entire period while the campaign is active.
Higher costs may be incurred in highly competitive niches or during certain periods, such as holidays or seasonal sales. When demand for a product in Ternopil increases, you can allocate more money to Google advertising for that product.
It is important to analyze whether contextual advertising in Ternopil actually contributes to an increase in purchases and orders. For example, testing will help identify which of similar ads perform best.
Properly collected feedback from the website helps to improve contextual advertising in Ternopil. Regular analysis of performance indicators in Google Ads and connected analytics systems is equally important.
To this end, PPC specialists configure events that need to be tracked on the website.
Usually, conversions are tracked, how much they cost the advertiser, and how much money they bring in thanks to contextual advertising in Ternopil. In some areas of business, conversions are rare, so for statistics, it is worth focusing on micro-conversions and taking them into account in the analysis.
But to fully understand how effective contextual advertising in Ternopil is, it is necessary to evaluate many indicators:
- number of impressions, clicks;
- percentage of impressions received;
- CTR as an indicator of ad clickability;
- average cost per click;
- share of impressions in the first position and above Google search results.
An experienced contextual advertising specialist can easily handle this task. If you delegate PPC advertising for Ternopil to real professionals, the results will be better and your business will grow.
Reduced cost per click by 22% and increased sales by 188% for the website of a family entertainment center chain in Ukraine.
A 163% increase in transactions for a company specializing in branding business gifts.
+3106 bids for 126 UAH for an online store of a well-known shoe brand.
Contextual advertising is a type of online advertising that involves displaying advertisements based on keywords related to a user’s search queries or web page content. These ads are shown to users when they search for relevant topics or browse web pages related to the advertised products or services, thereby increasing the relevance and effectiveness of the advertisement.
- Search advertising is a type of advertising that is displayed in response to user queries in search engines.
- Display advertising is banners and videos that are placed on websites and mobile applications.
- Remarketing is a strategy of reaching out to users who have already interacted with a website or used an application.
- Contextual Display Networks (CMN) are combinations of search and display advertising elements to display ads based on user interests and online behavior.
The cost of contextual advertising depends on many factors, such as keyword competitiveness, geographic reach, and the budget you choose. It is quite a challenge to determine the exact price without analyzing your specific goals and requirements for your advertising campaign. Contact us for a personal consultation and cost calculation.