SEO optimization allows law firms to expand their client reach by opening up access to new audiences. By improving the visibility of the website in search engines, the firm becomes accessible to people who may not have known about its existence before. This includes both local clients and those looking for highly specialized services. In addition, the adaptation of the website to different requests ensures a steady increase in the number of requests, and a high-quality approach to user experience makes it convenient for all categories of visitors. As a result, it helps to increase the flow of clients and strengthens the firm’s position in the market.
Website promotion for a law firm allows you to get higher positions in search results. For lawyers and firms that provide legal services, it is crucial to be visible to potential clients at the right time when they are looking for appropriate solutions. A well-configured SEO promotion that takes into account the specifics of the legal business sets a company apart from its competitors. Unique approaches to optimization, such as the creation of expert content on legal topics or local promotion by queries, such as “lawyer in Kharkiv,” ensure long-term results and a steady flow of clients.
SEO for law firms covers the improvement of the technical side of the website, which is the basis for successful promotion. This includes fixing errors, optimizing page loading speed, and improving the mobile version of the site to ensure comfortable use for visitors. Additionally, we set up internal links, logically organize website sections, and develop a clear page structure. All of this contributes not only to user convenience, but also to increasing search engine loyalty to the resource, which is important for legal websites.
SEO provides a long-term effect that continues to work for a law firm even after the main stages of work are completed. Steady growth of the website’s ranking in search engines and a constant flow of new visitors form a solid foundation for further business development. Regularly updating content, maintaining technical functionality, and adapting to changes in search algorithms help to maintain high rankings. Thanks to this, the law firm receives a steady increase in clients and increases its competitive advantage in the market.
Increased sales by 800% and conversion by 131% for an online store of hookahs, tobacco, and accessories.
Traffic growth of 675% for the online portal for obtaining microloans and consumer loans.
An increase of 583% in keywords in the top 3 for a full-service surrogacy agency in the United States.
SEO is an abbreviation of the English term Search Engine Optimization, which means optimization for search engines.
The website promotion service includes a whole range of activities: initial audit, development of an individual strategy, internal optimization and external optimization, improvement of external factors, work on improving brand reputation, performance analytics, and other necessary work required to bring the site to the TOP of search results.
According to the main direction, website promotion work can be divided into two main groups: external and internal SEO.
If we consider SEO optimization by goals, we can distinguish the following main types:
- E-commerce – optimization of online stores for specific keywords aimed at buying goods.
- Local SEO – optimization of a website for search when your potential customers are looking for companies or services in a particular region.
- Content marketing – SEO promotion of a website using content (articles, personal blog, video content) to attract targeted traffic from organic search.
There are also three main methods of promotion: white, gray, and black. WEDEX agency uses only white hat methods of promotion! This prevents violations of the search engine rules, which leads to pessimization of the site in the search or its ban.