The author's latest articles: Pavlo Vlasiuk

Artificial intelligence continues to transform content creation every day. That's why understanding how Google's search engine handles AI-generated content is important.

Two major platforms compete in the world of search engines: Google and Microsoft Bing. But which search engine should you choose for your business? Where is advertising more effective and profitable? And who will win in 2025?

The social network TikTok officially resumed advertising tools for the first group of customers in Ukraine on April 23, 2025.

Instagram advertising has become a powerful tool for businesses looking to increase their online presence.

Meta Ad Library is a free tool that contains a large number of existing advertising creatives for Facebook, Instagram, and WhatsApp.

Affiliate marketing is used in many digital business sectors, where joint efforts help to attract targeted traffic and increase earnings for all program participants.

In 2025, artificial intelligence (AI) is becoming a steady trend and continues to be actively implemented in all marketing processes of companies, significantly affecting their efficiency and effectiveness.

In order to successfully promote a website, it must meet the requirements of search engines. One of the most important criteria is technical optimization. Thus, in order to determine the quality of the resource, check for errors in the code, or identify problems, you need to conduct a technical analysis of the site.

The technical definition of LSI is latent semantic indexing. Simply put, these are words and phrases that are used to clarify the subject matter and relevance of primary keywords or topic words. These words help search algorithms understand where and how you used the keyword phrase on the page to make sure the title matches the content.

Website owners who use SEO optimization often have a semantic core. In case of such a situation, you can use semantics to audit the priority pages of the resource and quickly identify the cause of the traffic drop. But what if the semantic core is missing and there is no information about which keys have been lost?