The author's latest articles: Pavlo Vlasiuk

Video reviews reduce uncertainty, build trust, and motivate purchases, making them a key tool in modern marketing.

A brand archetype is a way to quickly and clearly convey your company's inner character and values to your audience.

The PESO model is now considered one of the most effective tools for creating a balanced marketing strategy.

The right selection of high-margin products directly affects a business's ability to generate stable profits and reinvest them in development.

LTV plays a key role in making informed marketing decisions.

This guide will be useful for business owners, marketers, and anyone who wants to measure the results of their campaigns today.

Call to Action (CTA) is an interactive interface element that prompts the user to take a specific action.

In order to successfully promote a website, it must meet the requirements of search engines. One of the most important criteria is technical optimization. Thus, in order to determine the quality of the resource, check for errors in the code, or identify problems, you need to conduct a technical analysis of the site.

The technical definition of LSI is latent semantic indexing. Simply put, these are words and phrases that are used to clarify the subject matter and relevance of primary keywords or topic words. These words help search algorithms understand where and how you used the keyword phrase on the page to make sure the title matches the content.

Website owners who use SEO optimization often have a semantic core. In case of such a situation, you can use semantics to audit the priority pages of the resource and quickly identify the cause of the traffic drop. But what if the semantic core is missing and there is no information about which keys have been lost?