The author's latest articles: Pavlo Vlasiuk

07/08/2025
Ethical marketing is an approach to promoting goods and services based on honesty, respect for consumers, and responsibility for the consequences of advertising activities.

04/08/2025
Personal branding is the art of creating and promoting a unique professional identity that clearly communicates your values, skills, experience, and personality.

23/07/2025
In this new environment, marketing is moving beyond traditional approaches, and more and more brands are turning to viral marketing as a key element of their strategies.

10/07/2025
In a marketing environment where competition for consumer attention is constantly growing, brand collaboration proves its effectiveness with figures.

17/06/2025
Search engines scan all websites available on the Internet to determine their relevance to a specific topic. Once Google understands which category a web resource or specific page belongs to, it will start recommending it to users.

17/06/2025
Artificial intelligence continues to transform content creation every day. That's why understanding how Google's search engine handles AI-generated content is important.

13/06/2025
Two major platforms compete in the world of search engines: Google and Microsoft Bing. But which search engine should you choose for your business? Where is advertising more effective and profitable? And who will win in 2025?
Author's popular articles

10/01/2022
Website technical audit
In order to successfully promote a website, it must meet the requirements of search engines. One of the most important criteria is technical optimization. Thus, in order to determine the quality of the resource, check for errors in the code, or identify problems, you need to conduct a technical analysis of the site.

17/12/2021
LSI in 2022: From Semantics Collection to Page Optimization
The technical definition of LSI is latent semantic indexing. Simply put, these are words and phrases that are used to clarify the subject matter and relevance of primary keywords or topic words. These words help search algorithms understand where and how you used the keyword phrase on the page to make sure the title matches the content.

15/05/2024
How to recover lost SEO keywords and organic traffic
Website owners who use SEO optimization often have a semantic core. In case of such a situation, you can use semantics to audit the priority pages of the resource and quickly identify the cause of the traffic drop. But what if the semantic core is missing and there is no information about which keys have been lost?