The author's latest articles: Pavlo Vlasiuk

Call to Action (CTA) is an interactive interface element that prompts the user to take a specific action.

A pop-up window is an interactive element on a web page that automatically appears on top of the main content and attracts the user's attention.

Massfollowing is a strategy of mass subscribing to accounts of a potential target audience in order to get mutual subscriptions.

User-generated content (UGC) is becoming a driving force behind modern marketing strategies. It builds a bridge between the brand and the audience, increasing trust and engagement.

Ethical marketing is an approach to promoting goods and services based on honesty, respect for consumers, and responsibility for the consequences of advertising activities.

Personal branding is the art of creating and promoting a unique professional identity that clearly communicates your values, skills, experience, and personality.

In this new environment, marketing is moving beyond traditional approaches, and more and more brands are turning to viral marketing as a key element of their strategies.

In a marketing environment where competition for consumer attention is constantly growing, brand collaboration proves its effectiveness with figures.

Search engines scan all websites available on the Internet to determine their relevance to a specific topic. Once Google understands which category a web resource or specific page belongs to, it will start recommending it to users.

In order to successfully promote a website, it must meet the requirements of search engines. One of the most important criteria is technical optimization. Thus, in order to determine the quality of the resource, check for errors in the code, or identify problems, you need to conduct a technical analysis of the site.

The technical definition of LSI is latent semantic indexing. Simply put, these are words and phrases that are used to clarify the subject matter and relevance of primary keywords or topic words. These words help search algorithms understand where and how you used the keyword phrase on the page to make sure the title matches the content.

Website owners who use SEO optimization often have a semantic core. In case of such a situation, you can use semantics to audit the priority pages of the resource and quickly identify the cause of the traffic drop. But what if the semantic core is missing and there is no information about which keys have been lost?