The author's latest articles: Pavlo Vlasiuk

Media planning helps to identify the advertising channels that should be involved, determine the amount of investment required to implement the plan, the schedule of ads, and more, which we will discuss in more detail below. Planning is necessary to know in advance what the result of advertising will be and how the whole concept will work.

Site traffic is the number of visits to a web resource, the effectiveness of which must be analyzed once in a selected period. Most often, this is done once a month, six months or a year. The indicator is monitored in order to understand how interesting the product is to potential customers, as well as to evaluate the convenience and relevance of the web resource itself and the content on it.

Today, User Experience (UX), which means “user experience” in English, is a very common phenomenon that is relevant when developing any new product for the Internet. UX specialists are mostly found in design, but UX copywriting is also developing rapidly.

Social networks play a key role in brand promotion with the help of smm. TikTok, Facebook, Instagram, and LinkedIn allow brands to interact directly with customers, which is extremely important in the modern world where most people actively use social media.

Digital marketing is a set of different methods for promoting goods and services. Its channels are the interaction of companies with their target audience through search engines, social networks, e-mail, SMS, advertising on television, radio, etc.

Website owners who use SEO optimization often have a semantic core. In case of such a situation, you can use semantics to audit the priority pages of the resource and quickly identify the cause of the traffic drop. But what if the semantic core is missing and there is no information about which keys have been lost?

Backlinks are a powerful and effective SEO promotion tool. If you choose the right link building strategy, your website will confidently rise up in the search results.

In order to successfully promote a website, it must meet the requirements of search engines. One of the most important criteria is technical optimization. Thus, in order to determine the quality of the resource, check for errors in the code, or identify problems, you need to conduct a technical analysis of the site.

The technical definition of LSI is latent semantic indexing. Simply put, these are words and phrases that are used to clarify the subject matter and relevance of primary keywords or topic words. These words help search algorithms understand where and how you used the keyword phrase on the page to make sure the title matches the content.

In order to successfully promote a website, it must meet the requirements of search engines. One of the most important criteria is technical optimization. Thus, in order to determine the quality of the resource, check for errors in the code, or identify problems, you need to conduct a technical analysis of the site.

The technical definition of LSI is latent semantic indexing. Simply put, these are words and phrases that are used to clarify the subject matter and relevance of primary keywords or topic words. These words help search algorithms understand where and how you used the keyword phrase on the page to make sure the title matches the content.

Website owners who use SEO optimization often have a semantic core. In case of such a situation, you can use semantics to audit the priority pages of the resource and quickly identify the cause of the traffic drop. But what if the semantic core is missing and there is no information about which keys have been lost?