The author's latest articles: Pavlo Vlasiuk

Meta Ad Library is a free tool that contains a large number of existing advertising creatives for Facebook, Instagram, and WhatsApp.

Affiliate marketing is used in many digital business sectors, where joint efforts help to attract targeted traffic and increase earnings for all program participants.

In 2025, artificial intelligence (AI) is becoming a steady trend and continues to be actively implemented in all marketing processes of companies, significantly affecting their efficiency and effectiveness.

Many people are interested in creating a channel for monetization, but not everyone understands that effective monetization of YouTube in Ukraine, as well as abroad, requires a whole team of specialists.

Social networks change every year, and 2025 is no exception. We've reviewed the Hootsuite: Social Trends 2025 report and collected the most interesting insights for you.

Each business is unique and unrepeatable in its own way. Even if it seems that the niche, subject matter, products and other nuances are similar, the companies are always different. And therefore - their path to success will be different. A step-by-step action plan, a certain tactic for achieving goals is definitely needed for high-quality promotion of a business on the market.

A sitemap or sitemap is a file that allows you to tell search engines which pages and files should be considered important on your site, as well as provide valuable information about them. For example, when the page was last updated, the presence of images or videos, and a list of all alternative language versions of the page.

Instagram is a good complement to the main web resource, a way to increase brand trust and awareness, and an additional effective source of sales. The main thing is to design the page correctly, post relevant and engaging content, and advertise, and then Instagram will work 100%.

Media planning helps to identify the advertising channels that should be involved, determine the amount of investment required to implement the plan, the schedule of ads, and more, which we will discuss in more detail below. Planning is necessary to know in advance what the result of advertising will be and how the whole concept will work.

In order to successfully promote a website, it must meet the requirements of search engines. One of the most important criteria is technical optimization. Thus, in order to determine the quality of the resource, check for errors in the code, or identify problems, you need to conduct a technical analysis of the site.

The technical definition of LSI is latent semantic indexing. Simply put, these are words and phrases that are used to clarify the subject matter and relevance of primary keywords or topic words. These words help search algorithms understand where and how you used the keyword phrase on the page to make sure the title matches the content.

Website owners who use SEO optimization often have a semantic core. In case of such a situation, you can use semantics to audit the priority pages of the resource and quickly identify the cause of the traffic drop. But what if the semantic core is missing and there is no information about which keys have been lost?