Contents of the case
Media
Initial data
Whole works
- /01Promotion of HF requests in the TOP-3
- /02Increase in organic traffic
- /03Improvement of site usability
- /04Preparation of the site for the launch of AC
- /05Work with SERM
Main problems and overall strategy
This site already had minimal optimization, but it was performed independently by the customer, so there were some requests that were already ranked on the site, but they did not bring a large amount of traffic.
The site is on Shopify, so promotion should be approached with an understanding of the functioning of the administrative panel. That is, it was necessary to expand the structure of the site with internal functionality.
New pages were created for query groups that were as relevant as possible and could yield potential sales and targeted traffic. Correct filling, good optimization for requests and quality goods – and we have a result where the average position for all targeted requests is in the TOP-5. Despite the fact that the high-frequency keys themselves take 1-3 place in the search results.
Also, the graph of link growth correlates well with the graph of the number of external links. That is, new high-quality external links helped in achieving the set goals.
Results
| Options | At the beginning of work | After 6 months | Difference |
|---|---|---|---|
| Traffic per day | |||
| Traffic per day | 21 | 209 | 895% |
| Visibility | |||
| Visibility | 0,01 | 0,45 | 1200% |
