Contents of the case
Media
Initial data
Whole works
- /01Attracting new customers
- /02Increase in the number of applications
- /03Optimization of advertising costs
The main problems
The client turned to the WEDEX agency in order to attract new clients, increase the number of applications and optimize advertising costs. The main emphasis was placed on attracting local customers looking for branding services for souvenirs and gifts.
The WEDEX team of specialists developed a strategy that included:
- search advertising to attract a target audience looking for branding services and creation of business souvenirs;
- remarketing to re-attract visitors who have shown interest in this service but have not yet placed an order;
- local advertising in Google Maps to attract customers from a certain region.
What was done
As part of the implementation of the strategy, the following works were performed:
- setting up conversion tracking for accurate analysis of the effectiveness of advertising campaigns;
- collection of semantics for further creation of targeted advertisements;
- setting up advertising campaigns clustered by language (Ukrainian and Russian);
- development of unique banners for remarketing advertising;
- constant optimization through the analysis of search queries, adding negative keywords, excluding ineffective queries and setting up automatic strategies to achieve conversions.
Results
Thanks to a comprehensive approach and the implementation of an effective strategy, the results met expectations.
Cooperation with the WEDEX agency helped the client significantly increase its online presence, increase the number of applications and optimize advertising costs.
This case demonstrates that choosing the right marketing strategy can achieve significant and desirable results. Thus, it helps companies to expand their audience, convert them into potential customers and increase sales.
| Options | At the beginning of work | Difference | Results |
|---|---|---|---|
| Showings | |||
| Showings | NDA | -66.24% | Indicates focus on the target audience |
| Cliques | |||
| Cliques | NDA | -22.22% | Reflects targeting accuracy |
| CTR | |||
| CTR | NDA | +130.41% | Emphasizes the effectiveness of advertisements |
| CPC | |||
| CPC | NDA | +42.26% | It indicates high competitiveness in the niche |
| Transactions | |||
| Transactions | NDA | +162.32% | Increase in the number of potential customers |
| Conversion rate | |||
| Conversion rate | NDA | +237.58% | The effectiveness of advertising efforts is observed |
| CPA | |||
| CPA | NDA | -57.82% | Effectiveness of spending on attracting customers |