Contents of the case
Media
Initial data
Whole works
- /01Increase organic traffic
- /02Increase website sales
- /03
Issues and general strategy
The client approached us with a request for SEO promotion of an online store that had a significantly smaller range of products compared to its competitors. This created serious difficulties for effective ranking in search engines and complicated competition for popular queries.
To compensate for this situation, the WEDEX team adopted a strategy that focused on thorough optimization of the site’s categories. After achieving the first results, we additionally focused on creating and promoting filter pages. Unique SEO texts were written for these pages, meta tags were optimised, and active work was carried out to build up the link profile.
Thanks to this comprehensive approach, we were able to reduce the advantage of competitors with a wider range of products and significantly improve the client’s visibility in search results, attracting new stable organic traffic.
What has been done
Semantics
The semantic core was formed with an emphasis on product categories and filter pages, especially taking into account the future peak of seasonal demand. This allowed us to maximize the potential of seasonality and attract additional organic traffic during periods that are important to the client.
Content
After carefully collecting semantics, the WEDEX team optimized meta tags and page titles. For the most important categories and filter pages, detailed technical tasks for writing texts were prepared based on competitor analysis. The existing content was also reviewed, after which some of the texts were rewritten (rewritten) to improve their SEO effectiveness.
Technical optimization
As is often the case with online stores, one of the main technical problems was deleted pages and incorrect redirects. To avoid such errors and maintain stable visibility of the site, monthly monitoring and prompt resolution of identified issues were organized. Special attention was paid to setting up the correct auto-generation of meta tags for effective coverage of a large number of product pages and filters.
Link profile
A detailed analysis of the link profile of both the client and their competitors was carried out. Based on the results, a strategy was implemented to gradually increase the number and improve the quality of external links. The main tools were outreach links, which increased the site’s authority in the eyes of search engines, as well as crowd links, which contributed to the naturalness of the profile and increased brand awareness among the target audience.
Results
| Options | At the beginning of work | After 22 months | Difference |
|---|---|---|---|
| Organic traffic | |||
| Organic traffic | 7279 | 20555 | +182% |
| Sales | |||
| Sales | х1 | х7 | +697% |
| KW in the TOP 10 | |||
| KW in the TOP 10 | 8 | 313 | +3812% |
| Visibility | |||
| Visibility | 0,1% | 10% | 9900% |