Contents of the case
Media
Initial data
Whole works
- /01Increase the number of applications
- /02Increase brand awareness
- /03Optimize advertising costs
The main problems
The client turned to the WEDEX agency with the aim of increasing the number of online sales, increasing brand awareness and optimizing advertising costs to achieve better results.
Our specialists developed a comprehensive strategy that included setting up and launching:
- trade campaigns for precise targeting of various product categories;
- Performance Max campaigns to reach the maximum audience through different Google channels.
What was done
As part of the implementation of the selected strategy, the following works were performed:
- segmentation of advertising campaigns according to profitability, ensuring maximum cost effectiveness;
- testing of various automatic strategies and clustering of goods by category for optimization of advertising campaigns was carried out;
- optimized product titles and descriptions to increase attractiveness and increase conversions;
- set up analytics and e-commerce tracking to accurately monitor campaign results and performance.
Results
As a result of a comprehensive approach and the implementation of an effective strategy developed by specialists of the WEDEX agency, the company achieved significant success in the online space: the number of sales increased and the effective optimization of advertising costs.
This case is convincing evidence that a properly chosen digital marketing strategy can significantly affect the development of a company, helping it to expand its customer base and increase profits.
| Options | At the beginning of work | Difference | Results |
|---|---|---|---|
| Showings | |||
| Showings | NDA | +15.62% | The range of potential customers has expanded |
| Cliques | |||
| Cliques | NDA | +22.99% | Audience interest in the presented products |
| CTR | |||
| CTR | NDA | + 6.37% | Confirms the effectiveness of advertisements |
| CPC | |||
| CPC | NDA | -4.90% | Cost optimization has been carried out |
| Transactions | |||
| Transactions | NDA | +45.08% | Significant increase in sales volume |
| CPA | |||
| CPA | NDA | -19.38 | Increased cost effectiveness for attracting customers |
| Value of transactions | |||
| Value of transactions | NDA | +102.31% | Significant increase in sales revenue |
| ROAS | |||
| ROAS | NDA | +72.98% | Shows a high return on advertising investment |