Contents of the case
Media
Initial data
Whole works
- /01Increase in online sales
- /02Increasing the visibility of your brand
- /03Optimization of advertising costs
The main problems
The client turned to WEDEX in order to increase online sales, increase the visibility of its brand on the Internet and optimize advertising costs. The main task was to attract new customers and increase the number of transactions, while maintaining high profitability.
To achieve the set goals, we have developed a comprehensive strategy, focusing our efforts on the following areas:
- created product campaigns for accurate targeting of various product categories;
- launch of Performance Max to reach the maximum audience through different Google channels;
- customized branded search ads to increase brand visibility;
- launched dynamic search campaigns for automated promotion of a large assortment;
- ordinary search campaigns for priority areas covering the main product categories also worked.
What was done
To achieve the goals and obtain the desired result, the following steps were taken:
- segmentation of campaigns according to profitability, ensuring maximum cost effectiveness;
- testing of various automatic strategies and clustering of products by categories to optimize advertising efforts;
- optimization of titles and descriptions to increase the attractiveness of products and increase conversions;
- set up analytics and e-commerce tracking to accurately monitor user behavior and campaign performance.
Results
Thanks to a comprehensive approach and the implementation of an effective strategy, the results exceeded expectations.
Thanks to fruitful cooperation, we were able not only to increase the presence of the brand in the network, but also to significantly increase sales by optimizing advertising costs. This case is a clear example of how an integrated digital marketing strategy can lead to significant results, increase brand competitiveness and satisfy customer demand for stylish and individual accessories.
| Options | Early | Difference | The results |
|---|---|---|---|
| Showings | |||
| Showings | NDA | -10.62% | Campaigns are optimized and focused on the target audience |
| Cliques | |||
| Cliques | NDA | +2.96% | Increasing audience interest |
| CTR | |||
| CTR | NDA | +15.19% | Increasing the effectiveness of advertisements |
| CPC | |||
| CPC | NDA | -32.90% | Cost optimization has been carried out |
| The cost of advertising | |||
| The cost of advertising | NDA | -30.92% | Budget optimization |
| Transactions | |||
| Transactions | NDA | +153.21% | Increase in sales volume |
| CPA | |||
| CPA | NDA | -72.72% | Increasing the efficiency of customer acquisition costs |
| Value of transactions | |||
| Value of transactions | NDA | +1.07% | Preservation of income stability |
| ROAS | |||
| ROAS | NDA | +46.31% | Increased profitability of advertising investments |
