Initial data
Promotion region
Ukraine
Niche
Metal structures
Advertising type
For a wide audience, based on interests
Whole works
- /01Increase sales
- /02Drive traffic to your website
- /03Testing new products
Issues and strategy
Challenge
We had already worked with this client on targeted advertising on the Meta platform. Since the client wanted to scale up sales, we decided to test TikTok as an additional channel.
Overall strategy
We used the most successful practices from Meta Ads and adapted them for TikTok.
What has been done
- We set up TikTok Pixel to track sales on the website.
- We created a TikTok Business Center, an advertising account, and made all the necessary connections and access settings.
- We formed a clear campaign structure: separate campaigns for cold audiences, separate retargeting, test groups by interests, and LAL audiences.
- We launched a series of creatives in the form of short videos: showing the assembly process, delivery advantages, and large batches from the warehouse.
| Options | At the beginning of work | After 3 months | Difference |
|---|---|---|---|
| Reach | |||
| Reach | 0 | 989875 | - |
| Sales | |||
| Sales | 0 | 324 | - |
| ROAS | |||
| ROAS | 0 | 7 | - |