Website branding services

Creating your own “NAME”

All work begins with the definition of branding goals and a starting point. If you have a completely new project (start-up), then work begins with the so-called “naming” (Naming). This is the most important stage – “as you call the ship – so it will float.” Our specialists will carry out painstaking work to collect and systematize various necessary data:

• analysis of your niche on the Internet,
• determine your target audience;
• study of trends and wishes of customers.

They will develop several options for the name and logo so that you can choose the one that you like best. It is this phrase (word) and picture that will be associated with your product or service in the future.

After approval of all works on “naming”, the process of strategic planning and analysis of possible brand promotion channels begins. Depending on this, it is necessary to develop additional design layouts and work on setting up the context. The number and purpose of the created design layouts and advertising settings are strictly stipulated for branding purposes.

Brand promotion channels

Promotion through the site – in this case, only the design for the web resource is developed in such a way that the appearance of the site supports the main color scheme of the logo using branded features. It is very important to work out the descriptor – this is a phrase consisting of 3-4 words and describing the whole concept of the business as much as possible. It is important to place it near the logo on the site.

Increasing awareness through outdoor advertising – it is necessary to design banners for printing houses, develop a style for stationery, etc.

Increasing interest in the brand using contextual advertising on search, in media networks or teaser advertising. In this case, you need to create digital banners for distribution on the network, while each advertising aggregator has its own requirements for images. To set the context, you need to involve advertising specialists.

Promotion through social networks. For this, an SMM marketer is involved, who creates and sets up groups in various social networks – Facebook, Instagram, Google+ etc. if necessary, he will set up advertising for an interested audience.

To promote a brand through PR sites, it is necessary to write specialized, attractive texts. Etc. The number of advertising sources is limited only by financial possibilities and expediency of application.

If you want everything to be done correctly, then it is better for you to contact our specialists. Marketers of the Internet advertising agency WEDEX will be able to promote and make your brand truly famous and selling.