Contextual advertising for apps on Google Play

What are Google Universal App Campaigns

Google Ads has a special type of campaign designed specifically for contextual advertising of applications. Let’s take a look at how to create a new campaign:

1. First, select the “App promotion” objective.
2. Next, select the campaign type and subtype. This could be installing the app from the App Store or Google Play, any interaction with you in the app, or registration.
3. The next step is to specify which platform the app is designed for (iOS, Android, or both).
4. Enter the name or URL of the app, which Google will immediately find if it is linked to your Google Ads account. From here, the system will be able to retrieve the information it needs to automatically create contextual ads.
5. Give your app context advertising campaign a name.
6. Select a strategy. For Google Universal App Campaigns, target cost per conversion and target return on investment strategies work well if in-app actions are selected as the goal.
7. In this case, you need to specify the target cost per conversion or the desired return on investment. Based on the specified metrics, AI will select the audience to show your contextual ads to. If app installs are selected as the campaign subtype, the system will strive to get the maximum number of installs relative to the number of impressions.
8. Prepare text that will appeal to your target audience and encourage people to download the app or use it more often.

Launch the campaign, collect analytics, and adjust your contextual advertising settings as needed.

Other ways to promote apps online

You can advertise your app not only on Google Play or the App Store. Let’s look at other options for promoting apps through Google Ads:

• Set up video campaigns for distribution on YouTube.
• Utilize the vast capabilities of the Google network, including Search, the Display Network, and Gmail.

For GDN, contextual advertising takes the form of banners that can clearly and creatively convey all the benefits of using your app to your audience. People will see them:

• on Google’s partner information and entertainment resources;
• when using apps similar to yours;
• while playing games on mobile devices.

If you choose YouTube for contextual advertising of your app, it is important to shoot a high-quality and meaningful video. It is better to order it from professionals so that your contextual advertising looks fresh, emotional, and convincing among the many other videos on YouTube.

App advertising on social networks such as Facebook and Instagram also performs well. Setting up and running ads on social networks has its own peculiarities, targeting works differently, and other analytics systems are used.

If you want to order advertising for a mobile application, first of all, you need to specify on which Internet resources you want to display it and find out from PPC specialists which format is best for you, contextual advertising or social media.

Linking to content using Web to App Connect

An effective method to increase conversions in an app is to use links to content. This allows you to direct users who are on your website to the page they need in your app in the shortest possible way. When a person clicks on a link to content on a website, they are taken to the app and can immediately make a transaction. In turn, the person arrives at the website either from Google’s organic search results or through contextual advertising on the internet.

Using links to content significantly increases the likelihood of conversion in the app, thereby improving the effectiveness of contextual advertising. For this method to work, the app must already be downloaded to the user’s smartphone.

If we compare the frequency and number of conversions on a mobile website and in an app, we can confidently say that these indicators are almost twice as high in the app.

To implement this method, contact our PPC specialists. We will not only help you prepare contextual advertising, but also ensure that all online resources, such as your website and app, work as effectively as possible for your business.

Analytics from different channels

If contextual advertising for apps is running on multiple platforms, it is important to correctly interpret the statistics you receive from different channels. Otherwise, you may draw incorrect conclusions and lose control over your advertising, money, and time.

There are special analytics systems that can work with different sources, systematize data, and serve as a basis for further campaign improvement.

To work with them, it is best to order the setup and management of contextual advertising for apps from experienced PPC specialists at our agency.

Why you should contact us:

1. We use the best methods to promote your app online. We have extensive experience in working with contextual advertising for various industries.
2. We use professional analytics systems. You won’t have to delve into complex figures and calculations. We know how to make contextual advertising effective and how to achieve the goals set by the customer.
3. We regularly report on the results of all campaigns in an understandable form and make useful adjustments.

Step by step, your contextual advertising will work better and better, more and more people will use the app, and you will increase your income.