Our experience in promotion allows us to take into account all the nuances of the modern market, including the peculiarities of local business in Ternopil. Each project requires a comprehensive approach: analyzing competitors, studying the demand for services or goods, and identifying the most effective keywords.
Understanding the local audience is key to success. For example, the search habits of Ternopil residents affect the creation of content, website structure, and the choice of marketing tools. An experienced approach ensures a steady growth of the site’s position and attracting new customers.
Each business has its own unique features that should be taken into account when promoting it. For example, for stores in Ternopil, it is important to emphasize convenience for local residents, and for service companies, the speed of service delivery.
An individual approach means developing a strategy that takes into account the target audience, type of services or goods, seasonality, and even customer behavioral factors. Instead of general solutions, specific SEO promotion methods are used that work in each individual case.
Correct optimization of the content and technical characteristics of the website allows not only to increase the position in the search results, but also to create a positive experience for customers. This helps to increase the time spent on the site, which also has a positive impact on its ranking.
The effectiveness of promotion is measured by data that is easy to verify. Regular analysis of the results allows you to evaluate the effectiveness of each step. For example, reports on website rankings in search engines show how its visibility on Google changes, which is an important element of promotion. Transparency of work makes it possible to adjust the strategy in accordance with changes in the market or customer behavior. For example, if a new trend emerges, it can be integrated into the overall promotion strategy to get more traffic.
In addition, reports allow you to better understand the behavior of website visitors: which pages are the most popular, how much time customers spend on the site, which queries are the most effective. This helps to constantly improve the site and increase the number of customers.
Ranking high in search results is an important step in attracting new customers. Users usually choose companies that are on the first pages of Google. To improve your website’s position, you need to work on its technical condition, content quality, and external links. Website promotion includes optimization of meta tags, its loading speed, and adaptation to mobile devices, which increases usability and has a positive impact on rankings.
In addition to technical aspects, it is important to pay attention to creating unique content. For example, articles that answer the most frequently asked questions of customers in Ternopil help to attract the target audience and increase the authority of the site.
The main goal of SEO promotion is to attract target customers who are already looking for specific services or products. For example, a client enters the query “repair of equipment in Ternopil” and finds a website that meets their needs.
Effective promotion allows you to optimize your website for real queries entered by residents of Ternopil. This ensures a high probability that the visitor will turn into a real customer. In addition, customer acquisition is not limited to search results. The use of high-quality content and relevant keywords encourages users to stay on the site longer, which increases the chances of placing an order.
Brand credibility is directly related to a website’s position in search results. Companies that rank first on Google are perceived as industry leaders. This is achieved through effective promotion.
In addition to high rankings, trust is built through quality content. For example, useful articles, customer reviews, and a FAQ section help to create a positive image of the company.
Promotion also helps to create constant brand visibility, which encourages repeat business and recommendations. Thanks to constant visibility at the top of search results, the brand is consolidated in the minds of customers as a reliable partner. This allows not only to increase the number of orders but also to build long-term relationships with the target audience.
Increase in sales by 480% for an online store of fashionable bags and accessories from a Ukrainian chain with 10 years of experience.
Increased traffic by 1600% and conversion by 104% for the website of a fuel pellet and briquette supplier in Ukraine.
Increased sales by 130% for the website of a large hypermarket of building materials and tools.
SEO is an abbreviation of the English term Search Engine Optimization, which means optimization for search engines.
The website promotion service includes a whole range of activities: initial audit, development of an individual strategy, internal optimization and external optimization, improvement of external factors, work on improving brand reputation, performance analytics, and other necessary work required to bring the site to the TOP of search results.
According to the main direction, website promotion work can be divided into two main groups: external and internal SEO.
If we consider SEO optimization by goals, we can distinguish the following main types:
- E-commerce – optimization of online stores for specific keywords aimed at buying goods.
- Local SEO – optimization of a website for search when your potential customers are looking for companies or services in a particular region.
- Content marketing – SEO promotion of a website using content (articles, personal blog, video content) to attract targeted traffic from organic search.
There are also three main methods of promotion: white, gray, and black. WEDEX agency uses only white hat methods of promotion! This prevents violations of the search engine rules, which leads to pessimization of the site in the search or its ban.