SEO promotion is a long-term process, and it is important to understand what results it brings. Without regular analysis, it is difficult to assess whether the chosen strategy is working or whether something needs to be changed. Here are the main indicators that help to assess the success of SEO promotion.
The level of positions in the search results
One of the main indicators of the effectiveness of SEO promotion is the position in the search results for key queries.
- The higher a website is in the search results, the more users see it and click on it.
- Special tools are used to check the positions, for example, Google Search Console, Serpstat, Ahrefs, or Rank Tracker.
- It is worth paying attention not only to the general positions, but also to how a web resource is ranked for residents of a particular city, for example, for Zaporizhzhia, as well as in mobile and desktop search.
- SEO promotion helps to increase visibility and improves its position in search results.
If your website is not growing in the search results, you should review keywords, update content, improve technical optimization, and apply SEO promotion strategies to achieve better results.
Traffic volume
Another important criterion of SEO promotion is the number of visitors. If SEO is working effectively, the number of users who find you through search engines should increase, including among Zaporizhzhia residents. How to check it? Use Google Analytics, where you can see the number of visitors, traffic sources, and user behavior. This allows you to find out whether Zaporizhzhia residents are engaged and actively interact with the website.
It is worth paying attention to how many people come through search, what pages they view and how much time they spend on them. If the number of visitors is not growing. You need to update the content, work on external links, and improve internal linking to attract more visitors, including those from Zaporizhzhia.
Conversion rate
Conversion rate shows how many website visitors perform the necessary actions, such as ordering services, making calls, or filling out an application.
- High traffic is useless if users do not place an order or contact the company.
- In Google Analytics, you can set up tracking of targeted actions, such as filling out a form, clicking the “Order” button, or viewing contact information.
- It is important not only to know the number of conversions but also to understand which pages work best and which need improvement.
- Content optimization, user-friendly interface, resource speed, and the availability of customer reviews help to increase the number of orders.
SEO promotion plays an important role in increasing conversions by improving the visibility of a web page and attracting the target audience. With the help of SEO analysis, you can identify the weaknesses of the platform and make changes to achieve better results.
Technical characteristics
For SEO promotion to bring stable results, the website must be fast, convenient, and error-free. This is especially important for users from Zaporizhzhia who are looking for quick access to information.
- Search engines prefer web resources that work smoothly and load quickly. This allows you to attract more visitors, including Zaporizhzhia residents.
- Google PageSpeed Insights helps to evaluate the speed of page loading, and Google Search Console indicates technical errors.
- It is important to monitor the page loading speed, mobile adaptation, and the correctness of all website elements.
- Optimizing images, minimizing code, fixing errors in the site structure will help improve technical characteristics, which is important for SEO promotion and for attracting visitors from Zaporizhzhia and other cities of the country.
SEO promotion is an effective way to attract new customers and grow your business. WEDEX offers professional website optimization services using modern analytical tools to achieve maximum results. Thanks to transparent work, clients can always track progress. An effective SEO strategy from WEDEX will help your business become recognizable and get a steady stream of customers.